DO REALLY COMPETITIVE STRATEGY AND STRATEGIC ALLIANCES AFFECT RETAIL BUSINESS PERFORMANCE? EVIDENCE FROM THE MINI MARKET RETAIL IN JAKARTA AND BANDUNG CITY, INDONESIA

yacob, syahmardi and sucherly, sucherly and sari, diana and mulyana, asep (2016) DO REALLY COMPETITIVE STRATEGY AND STRATEGIC ALLIANCES AFFECT RETAIL BUSINESS PERFORMANCE? EVIDENCE FROM THE MINI MARKET RETAIL IN JAKARTA AND BANDUNG CITY, INDONESIA. International Journal of Economics, Commerce and Management, 4 (2). pp. 783-796. ISSN 2348 0386

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Abstract

This study aims to reveal the effect of competitive strategy and strategic alliances towards the mini market retail business performance. This research is expected to provide additional information in theory and strengthen the concept of knowledge strategy management in relation to the competitive strategy and strategic alliance as well as retail business performance format mini market. This study is able to contribute to the mini market retail, regulators, and stakeholders. This study examined comprehensively about the underlying theories that are © Yacob, Sucherly, Sari & Mulyana Licensed under Creative Common Page 784 supporting the integration of competitive strategy and strategic alliance on business retail performance into mini market retail industry. This idea has been never examined. For the practitioners, this study provides information to pursue right organizational strategy implementation by highlighting the links and alignment between competitive strategy, strategic alliance, and retail business performance. Keywords: Competitive strategy, Strategic alliances, Retail business, Performance, Mini market retail, Indonesia

Type: Article
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Law, Arts and Social Sciences > School of Management
Depositing User: SYAHMARDI YACOB
Date Deposited: 01 Feb 2017 09:24
Last Modified: 01 Feb 2017 09:24
URI: http://repository.unja.ac.id/id/eprint/150

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