Consumer Attitudes Perspective on Non-deceptive Counterfeit for Printer Ink Products: A survey for Surabaya Big City, Indonesia

Musnaini, Musnaini and Yacob, Syahmardi (2015) Consumer Attitudes Perspective on Non-deceptive Counterfeit for Printer Ink Products: A survey for Surabaya Big City, Indonesia. Scientific Journal of PPI-UKM, 2 (2). pp. 57-61. ISSN 2356 - 2536

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Abstract

The research purposed to analyse and provide empirical evidence about the influence of antecedent (Value Consciousness) and (Personal Gratification) on consumer attitudes about counterfeit printer ink products. This study was used multiple linear regression analysis with SPSS software program. The population used is in Surabaya with the criteria of consumer users of printer ink. Whereas samples used were 100 people with an accidental sampling method. The results revealed that the awareness of the value (Value Consciousness) and personal satisfaction (Personal Gratification) positive and significant effect on the attitude of product counterfeiting ink printer (Attitude towards Counterfeit Product). Based on the results of the partial analysis proves that the construct of personal satisfaction (Personal Gratification) provide the greatest influence for the positive attitude of consumers to counterfeit printer ink products. Keywords: Value Consciousness, Personal Gratification and Attitude towards Counterfeit Product.

Type: Article
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Law, Arts and Social Sciences > School of Management
Depositing User: SYAHMARDI YACOB
Date Deposited: 01 Feb 2017 09:25
Last Modified: 01 Feb 2017 09:25
URI: http://repository.unja.ac.id/id/eprint/159

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