STRATEGY MODEL OF OPTIMIZING FOR MINIMARKET RETAIL BUSINESS PERFORMANCE: STUDY IN JAKARTA AND BANDUNG, INDONESIA

yacob, syahmardi and sucherly, sucherly and sari, diana and mulyana, asep (2016) STRATEGY MODEL OF OPTIMIZING FOR MINIMARKET RETAIL BUSINESS PERFORMANCE: STUDY IN JAKARTA AND BANDUNG, INDONESIA. In: 17th Malaysia Indonesia International Conference on Economics, Management and Accounting (MIICEMA) 2016, October, 24-25, 2016, swissbel hotel, jambi, Indonesia.

[img]
Preview
Text
Full-paper (MiIcema2016) (SyahmardiYacob).pdf

Download (581kB) | Preview
Official URL: http://www.fe.unja.ac.id/index.php/en/36-karya-ilm...

Abstract

This study aims to examine the influence of the attractiveness of the retail industry and the uniqueness of resource capabilities on competitive and alliances strategy as well as evaluating its implications for the business performance of retail minimarket in Jakarta and Bandung. Descriptive and quantitative methods used in this study with analysis units are the mini-market retail business. The Managers and supervisors are being as observations unit from retail outlets in Jakarta and Bandung. The result shows that the management in formulating its business strategy has examined the appeal of an attractive retail industry, capabilities of the unique, competitive and alliance strategy with appropriate and the performance of business minimarket well. The attractiveness of the retail industry is an important factor in the formulation of competitive strategy. Alliance and competitive strategy mediate the effect of retail industry attractiveness and uniqueness of the performance capabilities of the minimarket. The study found a superior performance optimization strategy model for mini-market business that has not been found by previous studies. Keywords: attractiveness of the retail industry, the uniqueness of capabilities resources, alliance strategy, competitive strategy, minimarket business performance

Type: Conference (Paper)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Law, Arts and Social Sciences > School of Management
Depositing User: SYAHMARDI YACOB
Date Deposited: 01 Feb 2017 09:25
Last Modified: 01 Feb 2017 09:25
URI: http://repository.unja.ac.id/id/eprint/162

Actions (login required)

View Item View Item