EFFECT OF HEDONIC VALUE AND CONSUMER KNOWLEDGE ON BUYING INTENTION FOR LUXURY BRAND COUNTEREIT PRODUCTS

Musnaini, Musnaini and Astuti, Sriwahyuni and Sukoco, Badrimunir and yacob, syahmardi (2015) EFFECT OF HEDONIC VALUE AND CONSUMER KNOWLEDGE ON BUYING INTENTION FOR LUXURY BRAND COUNTEREIT PRODUCTS. In: 3rd The Global Advanced Research Conference on Management and Business Studies (GARCOM), October 14-15, 2015, Grand Inna Bali Hotel, Bali, Indonesia. (Submitted)

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Abstract

This study have two fold: (1) to exploring of the emotional aspect of the consumers to has buying luxury brand counterfeit products including of hedonisme motivation and intention to buy (2). To extend the variabels that influencess of the consumers to purchase fake of luxury branding products. The study conducted in Surabaya City and using the randomly assigned to 2 experiment demonstrates of that hedonis motivation into understanding consumers demanding for purchase luxury brand counterfeit products. The results of the empirical analysis suggest that participations who high hedonis motivation affect their intentions of purchasing such purchase luxury brand counterfeit products positively. It is also seen that the high demanding to luxury brand counterfeit products in the market. Keywords: Motivation, Hedonic Value, Intention, Luxury Brand Counterfeit

Type: Conference (Paper)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Law, Arts and Social Sciences > School of Management
Depositing User: SYAHMARDI YACOB
Date Deposited: 08 Feb 2017 07:21
Last Modified: 08 Feb 2017 07:21
URI: http://repository.unja.ac.id/id/eprint/258

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