DO REALLY SOCIAL COMMERCE CREATING FOR COMPETITIVE ADVANTAGE ON SMALL MEDIUM ENTERPRISES (SMEs) BUSINESS PERFORMANCE?: EVIDENCE FROM JAMBI, INDONESIA

Yacob, Syahmardi and Octavia, Ade and Mayrina, Mayrina and Hasan, Handri (2017) DO REALLY SOCIAL COMMERCE CREATING FOR COMPETITIVE ADVANTAGE ON SMALL MEDIUM ENTERPRISES (SMEs) BUSINESS PERFORMANCE?: EVIDENCE FROM JAMBI, INDONESIA. In: The Sixth International Conference on Entrepreneurship and Business Management (ICEBM 2017), November 16-17, 2017, Hanoi.

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Abstract

The aim this research is to examines-commerce influence on competitive advantage and the performance of business small and medium enterprises, in Jambi city. The data were collected by a survey with using questionnaires given to 40 small and medium enterprises in the Jambi City. The data were analyzed by using partial least squares path modeling. The results of path analysis statistics show that s-commerce significantly influence competitive advantage, however, there is no significant effect on business performance. Meanwhile, the competitive advantage a significant effect on business performance. The research revealed that the indirect effect of competitive advantage may mediate the effect of s-commerce to business performance. The study finding has implications for efforts to improve business performance through the utilization of social media, the level of better quality, it is expected that the management of the company to equip skills to the admin (administrator) of social media companies in the form of training; (1) marketing communications content writing skills, (2) social strategy application skills in creating social impact to customers, (3) and social customer relationship management (SCRM) skills. Keywords: S-Commerce, competitive advantage, SMEs business performance

Type: Conference (Speech)
Subjects: H Social Sciences > H Social Sciences (General)
Depositing User: SYAHMARDI YACOB
Date Deposited: 05 Mar 2018 04:27
Last Modified: 05 Mar 2018 04:27
URI: http://repository.unja.ac.id/id/eprint/3522

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