Entrepreneurial Orientation and Entrepreneurship Training: a Strategy in Increasing Market Orientation of Culture and Business Performance of SMES batik Jambi

Octavia, Ade (2017) Entrepreneurial Orientation and Entrepreneurship Training: a Strategy in Increasing Market Orientation of Culture and Business Performance of SMES batik Jambi. In: The Sixt International Conference on Entrepreneurship and Business Management, 16-17 November 2017, Hanoi.

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Abstract

The weakness of SMES is on the aspects of business management and market. The main goal of this research is to analyze the effect of entrepreneurial orientation and entrepreneurship training on performance of small and medium enterprise business Batik Jambi with a market orientation as an intervening variable. Primary and secondary data collection was conducted through surveys, studies of the literature and observations. The instruments used are questionnaire. Sample research are the SMEs Batik Jambi in Jambi province, Indonesia. The sampling collecting using convenience sampling. By using path analysis tool, the results showed there was a significant positive influence on entrepreneurial orientation and entrepreneurship training on performance of the business. The results showed there was also a significant influence entrepreneurial orientation and entrepreneurship training towards market orientation. Keywords: entrepreneurial orientation, market orientation, entrepreneurship training, business performance

Type: Conference (Paper)
Subjects: H Social Sciences > HB Economic Theory
Depositing User: ADE OCTAVIA
Date Deposited: 02 Apr 2018 08:25
Last Modified: 02 Apr 2018 08:25
URI: http://repository.unja.ac.id/id/eprint/3959

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