Dahmiri, Dahmiri and Kartika Wulan Bhayangkari, Sylvia (2020) Review Pengaruh Store Atmosphere, Etika Bisnis Dan Kualitas Produk Terhadap Kepuasan Konsumen. Faculty of Economics, Batanghari University, Eksis: Jurnal Ilmiah Ekonomi dan Bisnis.
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Abstract
This study aims to analyze the influence of the influence of store atmosphere, business ethics and product quality on consumer satisfaction at the syariah syariah mini market 212 Jambi branch. Survey research using a questionnaire instrument, a sample of 70 respondents with nonprobability sampling techniques. Data analysis uses multiple linear regression. The results of the study concluded that the characteristics of respondents were dominated by women, aged 20 to 29 years, the last education occupations were dominated by students. Simultaneously store atmosphere, business ethics and product quality have a positive and significant effect on customer satisfaction, so also partially store atmosphere variables, business ethics and product quality have a positive and significant effect on customer satisfaction
| Type: | Other |
|---|---|
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | Dahmiri |
| Date Deposited: | 22 Sep 2020 02:39 |
| Last Modified: | 12 Nov 2020 01:11 |
| URI: | https://repository.unja.ac.id/id/eprint/13860 |
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