A Model of Coffee Commerce in Jambi Province

Rosmeli, Rosmeli and Ekasari, Novita A Model of Coffee Commerce in Jambi Province. In: GDIC 3rd, 2 - 3 Oktober 2020, Universitas Jambi.

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Jambi Province is one of the coffee producing provinces in Indonesia, there are 3 types of coffee produced and is a mainstay of coffee from this area namely Robusta Coffee, Arabica Coffee and Libtukom Coffee (composite tungkal liberika). These three types of coffee are grown in each of the different regions. Robusta coffee is centered in Merangin Regency, for Arabica coffee in Kerinci Regency and Libtukom Coffee is located in West Tanjung Jabung Regency. The aim of this research is to recognize at the coffee trade path in Jambi Province. From the results of the study, it is known that each coffee producing region has different trade paths. For robusta coffee and liberika each has a commercial line consisting of: 1. Farmer to toke and then to collector and export. The second line from Farmer to MSME / Persero is then sold to consumers. For Arabica coffee The distribution line consists of 4 lines namely farmers to cooperatives and exports. The second line from farmers to UPH then to cooperatives and exports, the third line starts from farmer to company then to big traders and exports and the fourth line from farmer to company dank e consumer. The distribution channel of coffee trading will have an impact on the low selling price of coffee at the low level which is the farmers. The model of coffee trading that can help increase the selling price of coffee at the farmer level in order to create that, there have to be a good synergy between coffee farmers, cooperatives and exporters.

Type: Conference (Keynote)
Subjects: H Social Sciences > HF Commerce
Divisions: Fakultas Ekonomi dan Bisnis > Ekonomi Pembangunan
Depositing User: ROSMELI
Date Deposited: 25 Mar 2021 04:39
Last Modified: 25 Mar 2021 04:39
URI: https://repository.unja.ac.id/id/eprint/17048

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