Lifestyle And User Preferences Online Transport Service

IHSAN, MOHAMMAD and SITUNGKIR, SIHOL and SIREGAR, ADE PERDANA (2019) Lifestyle And User Preferences Online Transport Service. International Journal of Scientific & Technology Research, 8 (12). pp. 1707-1710. ISSN 2277-8616

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Abstract

Online transportation will be the biggest business in the Southeast Asia, the market value on online transportation is always increasing every year. ASEAN countries namely Indonesia, Singapore, Thailand, Malaysia, Vietnam and the Philippines is a high country of growth in the use of online transportation services. The high growth of the online transport business will increase the value of the digital economy market in every country. This development is one of the consequences of human desire to fulfill his needs. Users of online transport services have different motives and behaviors or habits in fulfilling their needs. Lifestyle can create one's preference in choosing a product, both goods and services in fulfilling their needs. The purposes of the study are: (1) identification of influences between lifestyles to the decisions of users of online transport services, (2) identification of influences between lifestyles to the user preferences of online transport services. (3) Identification of the influence between user preferences of service services to the decisions of users of online transport services. (4) Identify the role of preference capable of the effect of lifestyle influence on the decision of the user of online transport services. The population of this research is a customer who uses online transportation in Jambi city while the sample is a customer who uses online transportation services in the city of Jambi more than once as many as 200 people. The data method uses path analysis. The results of the research are known that the lifestyle has a significant influence on the consumer preferences of online transportation services; lifestyle and consumer preference to give a significant influence on the decision of service users Online and Lifestyle Transport gives a significant influence on the decision of the online transport service users through consumer preference.

Type:	Article
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	Ihsan
Date Deposited:	19 Mar 2021 05:47
Last Modified:	19 Mar 2021 05:47
URI:	https://repository.unja.ac.id/id/eprint/18345

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