PENGARUH ORIENTASI KEWIRAUSAHAAN DAN KEUNGGULAN BERSAING TERHADAP KEBERHASILAN USAHA PADA RUMAH MAKAN DENDENG BATOKOK DI PROVINSI JAMBI

A., Frans and Dahmiri, Dahmiri and Indrawijaya, Sigit (2020) PENGARUH ORIENTASI KEWIRAUSAHAAN DAN KEUNGGULAN BERSAING TERHADAP KEBERHASILAN USAHA PADA RUMAH MAKAN DENDENG BATOKOK DI PROVINSI JAMBI. Jurnal Manajemen Terapan dan Keuangan, 9 (3). pp. 172-182. ISSN P-ISSN: 2252-8636, E-ISSN: 2685-9424

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Abstract

This study aims to determine the effect of entrepreneurial orientation and competitive advantage on the batokok dendeng restaurant in Jambi province. The population in this study were the owners of the batokok beef jerky restaurant in 2020, the number of samples was calculated based on the sampling technique used was the saturated sampling method, namely 37 respondents. The sample was collected by distributing questionnaires with the simple random sampling technique. Methods of data analysis using descriptive methods and quantitative methods, namely multiple linear regression analysis with a significant level of 0.05. The overall analysis was calculated using the SPSS version 25 program. The results of the study showed that (1) entrepreneurial orientation (X1) and competitive advantage (X2) had a positive and significant effect together on the business success (Y) of the batokok beef jerky restaurant in Jambi province (2) competitive advantage is the most dominant variable affecting the success of the batokok beef jerky restaurant business in Jambi province.

Type:	Article
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	Dahmiri
Date Deposited:	22 Mar 2021 12:46
Last Modified:	22 Mar 2021 12:46
URI:	https://repository.unja.ac.id/id/eprint/18797

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