Pengaruh Social Media Marketing Dan Brand Equity Terhadap Minat Beli

Dahmiri, Dahmiri (2020) Pengaruh Social Media Marketing Dan Brand Equity Terhadap Minat Beli. KINERJA: Jurnal Ekonomi dan Manajemen, 17 (2). pp. 194-201. ISSN pISSN:1907-3011, eISSN:2528-1127

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Abstract

The purpose of this research is to analyze the effect of social media marketing and brand equity on the buying interest of Jambi typical local fried pineapple both partially and silently. The study population was all followers on the Jambi locomotive fried pineapple instagram while the sample used a purposive sampling technique. Data collected by questionnaire, using quantitative methods with data analysis using multiple linear regression analysis. The results found that social media marketing and brand equity variables had a significant effect both simultaneously and partially on the buying interest of typical Jambi fried pineapple. The dominant variable influencing the buying interest of Jambi localized fried pineapple is social media marketing variable.

Type: Article
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Dahmiri
Date Deposited: 22 Mar 2021 12:44
Last Modified: 22 Mar 2021 12:44
URI: https://repository.unja.ac.id/id/eprint/18805

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