Coffee Development Strategy In The Surrounding Areas of Kerinci Seblat National Park (Case Study of Lempur Village)

Hodijah, Siti and Delis, Arman (2018) Coffee Development Strategy In The Surrounding Areas of Kerinci Seblat National Park (Case Study of Lempur Village). Jurnal Perspektif Pembiayaan dan Pembangunan Daerah, 6 (3). pp. 371-376. ISSN 2338-4603

Text 2018-Coffee development strategy in the surrounding areas of Kerinci Seblat National.pdf Download (1MB)

Abstract

This study aimed to analyze the coffee development strategy in the surrounding areas of Kerinci Seblat National Park (KSNP). The study was conducted in Lempur Village, as one of the villages bordering KSNP. Primary data was obtained from coffee farmers and secondary data was obtained from relevant agencies. SWOT analysis was used and the data were analyzed descriptively. The study found that the main strategy in the development of coffee in Lempur Village was the expansion of the coffee marketing area. In addition to that, other strategies are needed, such as giving information about branding and guidance for independent export, promotion both through print, electronic, and social media, using better quality coffee seeds, optimizing the use of information technology to support marketing, maximizing the empowerment of farmer institutions, optimizing coffee farming management and providing training in product innovation and diversification to increase value added in production.

Type:	Article
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Pascasarjana > Ilmu Ekonomi
Depositing User:	Hodijah
Date Deposited:	30 Mar 2021 01:37
Last Modified:	30 Mar 2021 01:37
URI:	https://repository.unja.ac.id/id/eprint/19227

Actions (login required)

View Item