Model Loyalitas Konsumen Brilink : Suatu Perspektif Dari Brand Image dan Kepuasan Di PT.Bank Rakyat Indonesia (Persero) Tbk. Kantor Cabang Muara Bulian

Rahman, Satria (2021) Model Loyalitas Konsumen Brilink : Suatu Perspektif Dari Brand Image dan Kepuasan Di PT.Bank Rakyat Indonesia (Persero) Tbk. Kantor Cabang Muara Bulian. S2 thesis, Universitas Jambi.

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Abstract

Brilink Consumer Loyalty Model: A Perspective From Brand Image And Satisfaction at PT. Bank Rakyat Indonesia (Persero) Tbk.Muara Bulian Branch Office The purpose of this study was to determine the effect of Brand Image on Brilink consumer loyalty, the effect of Brand Image on Brilink customer satisfaction, the effect of satisfaction on Brilink customer loyalty, and the effect of Brand Image on loyalty through Brilink customer satisfaction. The data was collected by survey using a questionnaire given to 55 Brilink consumers at the Muara Bulian branch. The analytical tool used is Smart PLS 3. The results show that Brand Image has a positive effect on Loyalty, Brand Image has a positive effect on Satisfaction, Satisfaction has a positive effect on Loyalty, and Brand Image has a positive effect on Loyalty mediated by satisfaction.

Type:	Thesis (S2)
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	SATRIA RAHMAN
Date Deposited:	16 Jul 2021 02:23
Last Modified:	16 Jul 2021 02:23
URI:	https://repository.unja.ac.id/id/eprint/23065

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