PERANPENGALAMANBERWISATA,GAYAHIDUPDANSARANAATRAKSITERHADAPMINAT KUNJUNGKEMBALIDI DESTINASIWISATADANAUSIPINKOTAJAMBI

effendi, mursin (2021) PERANPENGALAMANBERWISATA,GAYAHIDUPDANSARANAATRAKSITERHADAPMINAT KUNJUNGKEMBALIDI DESTINASIWISATADANAUSIPINKOTAJAMBI. S1 thesis, universitas jambi.

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Abstract

ABSTRAK Tujuan penelitian adalah untuk menjelaskan pengaruh pengalaman wisata, gaya hidup dan sarana atraksi terhadap minat kunjung kembali di wisata Danau Sipin Kota Jambi. Metode penelitian yang digunakan. Analisis data menggunakan regresi linear berganda. Hasil penelitian menunjukkan bahwa rata-rata jumlah kunjungan wisata ke Danau Sipin sebanyak 3 kali perbulan, pengalaman berwisata gaya hidup dan atraksi wisata di Danau Sipin masih berada pada kategori sedang. Hasil analisis regresi menunjukkan bahwa pengalaman berwisata, gaya hidup dan atraksi wisata secara simultan berpengaruh terhadap minat kunjung kembali di wisata Danau. Selanjutnya secara parsial hanya pengalaman berwisata yang berpengaruh signifikan terhadap minat kunjung kembali di wisata Danau Sipin Kota Jambi, sedangkan gaya hidup dan atraksi wisata berpengaruh tidak signifikan terhadap minat kunjung kembali di wisata Danau Sipin Kota Jambi. Kata Kunci : minat kunjung, pengalaman berwisata, gaya hidup dan sarana atraksi ABSTRACT The purpose of the study was to explain the effect of tourist experiences, lifestyles and means of attraction on the interest in returning to Lake Sipin tourism in Jambi City. The research method used was a survey method. The data used are primary data and secondary data. Analysis of the data used was multiple linear regression analysis. The results showed that the average number of tourist visits to Lake Sipin was 3 times per month, the experience of lifestyle tours and tourist attractions in Lake Sipin was still in the moderate category. The results of the regression analysis show that travel experience, lifestyle and tourist attractions simultaneously affect the interest in returning to Lake tourism. Furthermore, partially, only travel experience has a significant effect on interest in returning to Lake Sipin tourism in Jambi City, while lifestyle and tourist attractions have no significant effect on interest in returning to Lake Sipin tourism in Jambi City.

Type:	Thesis (S1)
Subjects:	A General Works > AC Collections. Series. Collected works Universitas Jambi (UNJA) > Fakultas Kedokteran dan Ilmu Kesehatan > A General Works > AC Collections. Series. Collected works
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen Pemasaran
Depositing User:	EFFENDI
Date Deposited:	01 Nov 2021 06:37
Last Modified:	01 Nov 2021 06:37
URI:	https://repository.unja.ac.id/id/eprint/27398

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