Strategi Pengembangan Usahatani Kopi Liberika Tungkal Komposit di Kecamatan Betara Kabupaten Tanjung Jabung Barat

LIfta Sholichah, Vira (2021) Strategi Pengembangan Usahatani Kopi Liberika Tungkal Komposit di Kecamatan Betara Kabupaten Tanjung Jabung Barat. S1 thesis, UNIVERSITAS JAMBI.

	Text Draft Skripsi Vira Lifta Sholichah (D1B016072).pdf Restricted to Repository staff only Download (2MB)
	Text ABSTRAK.pdf Download (80kB)
	Text BAB I.pdf Download (99kB)
	Text BAB V.pdf Download (94kB)
	Text DAFTAR PUSTAKA.pdf Download (94kB)
	Text HALAMAN_PENGESAHAN[1].pdf Download (3MB)
	Text COVER.pdf Download (235kB)

Abstract

ABSTRAK Penelitian ini bertujuan untuk menganalisis strategi pengembangan usahatani Kopi Liberika Tungkal Komposit. Penelitian ini dilaksanakan di Kecamatan Betara Kabupaten Tanjung Jabung Barat dengan jumlah ukuran sampel 62 petani. Data dianalisis dengan metode deskriptif dan pendekatan metode analisis SWOT (Strength, Weakness, Opportunities, Threats). Hasil penelitian menunjukkan pengembangan usahatani Kopi Libtukom di Kecamatan Betara berada pada kuadran I dimana strategi yang digunakan adalah strategi agresif yaitu mengkombinasikan Strenght (S) – Opportunities (O). Alternatif strategi yang diterapkan yaitu mengoptimalkan sumber daya alam dan kualitas sumber daya manusia dengan baik untuk mengembangkan usahatani Kopi Libtukom, memperluas pangsa pasar dan meningkatkan produksi kopi untuk memenuhi kebutuhan pasar. Kata Kunci : Alternatif strategi, analisis SWOT, strategi agresif, usahatani kopi liberika tungkal komposit ABSTRACT This research aims to analyze the business development strategy of Liberika Tungkal Composite Coffee. This research was conducted in Betara District of Tanjung Jabung Barat Regency with a sample size of 62 farmers. Data is analyzed with descriptive methods and SWOT analysis method approaches (Strength, Weakness, Opportunities, Threats). The results showed that the development of Libtukom Coffee farming in Betara Subdistrict is in quadrant I where the strategy used is an aggressive strategy that combines Strenght (S) – Opportunities (O). Alternative strategies are applied, namely optimizing natural resources and quality of human resources well to develop Libtukom Coffee farming, expand market share and increase coffee production to meet market needs. Keywords: Alternative strategies, SWOT analysis, aggressive strategies, liberika tungkal coffee farming

Type:	Thesis (S1)
Uncontrolled Keywords:	Alternative strategies, SWOT analysis, aggressive strategies, liberika tungkal coffee farming
Subjects:	L Education > L Education (General)
Divisions:	Fakultas Pertanian > Agribisnis
Depositing User:	SHOLICHAH
Date Deposited:	21 Dec 2021 07:00
Last Modified:	21 Dec 2021 07:00
URI:	https://repository.unja.ac.id/id/eprint/29252

Actions (login required)

View Item