Analisis Strategi Pemenangan Calon Legistalif Partai Demokrasi Indonesia Perjuangan (PDIP) Dalam Pemilihan Umum Legislatif 2019 Di Provinsi Jambi

crystia, triana (2022) Analisis Strategi Pemenangan Calon Legistalif Partai Demokrasi Indonesia Perjuangan (PDIP) Dalam Pemilihan Umum Legislatif 2019 Di Provinsi Jambi. S1 thesis, universitas jambi.

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Abstract

ABSTRACT The legislative general election in Jambi Province was participated by many legislative candidates from various political parties, which had implications for the tight competition between political parties in 2019. The results of this contestation were won by the PDIP party as the winner of the most votes and the most seats in the Regional House of Representatives of Jambi Province. This victory cannot be separated from the winning strategy, both carried out by parties and candidates (candidates) in their respective constituencies. Success in carrying out this winning strategy cannot be separated from the factors that influence it. This study aims to describe the winning strategy used by PDIP candidates in winning the 2019 legislative general election in Jambi Province, as well as the factors that support the successful implementation of the winning strategy. This type of research is a qualitative research, where data collection is done by interviewing and documenting the subject that has been determined using purposive techniques. The results of this study found that the winning strategies applied by the PDIP legislative candidates in the 2019 legislative elections in Jambi Province included; (1) mobilization strategy, which include; strategy for providing assistance (charity), strategy for establishing a network of support teams, and packaging campaign themes, (2) communication strategies, which include; party consolidation, socialization, campaigning, and participating in organized activities (events); and (3) political marketing strategies, aimed at developing supporters during the political campaign process using three market approaches, namely; push marketing, pass marketing, and pull marketing. The factors supporting the success of the winning strategy implemented by the PDIP legislative candidates in the 2019 legislative elections are; (1) modalities of political contestation, including; political capital, economic capital, and social capital, (2) the coattail effect, the type of presidential coattail effect, which is a condition in which members of the legislature from certain parties are elected by voters because of the performance of their government (the president), and (3) politics ethnic identity. Keywords: winning strategy, legislative candidates, PDIP, elections

Type:	Thesis (S1)
Subjects:	L Education > L Education (General)
Divisions:	Fakultas Ilmu Sosial dan Politik > Ilmu Politik
Depositing User:	CRYSTIA
Date Deposited:	27 May 2022 03:52
Last Modified:	27 May 2022 03:52
URI:	https://repository.unja.ac.id/id/eprint/33853

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