THE ANALYSIS OF RHETORICAL FIGURES IN BEAUTY COSMETICS ADVERTISING FEEDS IN @MACCOSMETICS INSTAGRAM CAPTIONS

Oktavina, Cici (2022) THE ANALYSIS OF RHETORICAL FIGURES IN BEAUTY COSMETICS ADVERTISING FEEDS IN @MACCOSMETICS INSTAGRAM CAPTIONS. S1 thesis, Universitas Jambi.

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Abstract

ABSTRACT Oktavina, Cici (2022). The Analysis Of Rhetorical Figures In Beauty Cosmetics Advertising Feeds In @maccosmetics Instagram caption. Faculty Of Teacher Training And Education of Jambi University in Academic Year 2021/2022. The First Supervisor is Reny Haryanti, S.S, M.Hum. The Second Supervisor is Armiwati, Dra M.Hum. There are many strategies that can be used to persuade the readers as consumers to buy the product that is advertised. One of the strategies is by considering linguistic aspect. In the linguistic aspect, advertisers often use rhetorical figures in order to make persuasive effects. In this research, there were two research questions. The first research question is which figure's rhetorical scheme is used in the post of beauty cosmetics adverts in the Instagram @maccosmetics caption?. The first research question is which figure's rhetorical tropes is used in the post of beauty cosmetics adverts in the Instagram @maccosmetics caption?. The researcher used the theory Muholland and Vaičenonienė to analyze rhetorical figures types in advertising caption. The data of the study is advertisement from @maccosmetics Instagram account.This study examine the rhetorical devices used by @maccosmetic account in advertising their products. Specifically, researcher examine captions in their advertising. The conclusions is 1) There were two of seven schemes of rhetorical figures found in @maccosmetics Instagram caption feed. Those schemes were 1) repetition (repetition of syllables, keywords and enumeration); 2) omission (ellipsis and preterition). Other findings from the research were omission as the most frequent figures appeared in @maccosmetics Instagram caption feeds (seven appearances). 2) There were four of five tropes of rhetorical figures found in @maccosmetics Instagram caption feeds. Those tropes were simile, overstatement, rhetorical Question, and personification. From the research were overstatement as the most frequent figures appeared in @maccosmetics Instagram caption feeds (seven appearances). Keywords: Advertising, Instagram, Rhetorical Figures, Qualitative, Content, Semantic Analysis.

Type: Thesis (S1)
Subjects: L Education > L Education (General)
L Education > LB Theory and practice of education
Divisions: Fakultas Keguruan dan Ilmu Pendidikan > Pendidikan Bahasa Inggris
Depositing User: OKTAVINA
Date Deposited: 18 Jul 2022 07:03
Last Modified: 18 Jul 2022 07:03
URI: https://repository.unja.ac.id/id/eprint/37233

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