PENGARUH FINANCIAL LITERACY, OVERCONFIDENCE, DAN HERDING EFFECT TERHADAP KEPUTUSAN INVESTASI GENERASI Z (Studi Empiris dilakukan pada Mahasiswa Prodi Akuntansi Universitas Jambi)

Ermitri, Lisa (2022) PENGARUH FINANCIAL LITERACY, OVERCONFIDENCE, DAN HERDING EFFECT TERHADAP KEPUTUSAN INVESTASI GENERASI Z (Studi Empiris dilakukan pada Mahasiswa Prodi Akuntansi Universitas Jambi). S1 thesis, UNIVERSITAS JAMBI.

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Abstract

This study aims to provide empirical evidence of the influence of Financial Literacy, Overconfidence, and Herding Effect on Generation Z Investment Decisions (Empirical Study was conducted on Accounting Study Program Students, Jambi University). The population in this study were students of the Jambi University Accounting Study Program. The sampling technique in this study used purposive sampling method with sampling using the Slovin formula. Respondents in this study amounted to 84 students. The type of data used in the form of primary data and secondary data. The data analysis method used in this study is multiple linear regression analysis using the SPSS version 25 program. The results of this study indicate that simultaneously financial literacy, overconfidence, and herding effect affect investment decisions. Partially, financial literacy and herding effect affect investment decisions. Meanwhile, Overconfidence has no effect on investment decisions. Keywords : Financial Literacy, Overconfidence, Herding Effect, investment decision.

Type: Thesis (S1)
Uncontrolled Keywords: Financial Literacy, Overconfidence, Herding Effect, investment decision.
Subjects: L Education > L Education (General)
Divisions: Fakultas Ekonomi dan Bisnis > SI Akuntansi
Depositing User: ERMITRI
Date Deposited: 20 Jul 2022 02:50
Last Modified: 20 Jul 2022 02:50
URI: https://repository.unja.ac.id/id/eprint/37687

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