EFEKTIVITAS SISTEM LAYANAN BANK SYARIAH INDONESIA MOBILE DALAM MEMENUHI KEBUTUHAN NASABAH DI MASA PANDEMI COVID-19

Siddik, Annisa Raisyati (2022) EFEKTIVITAS SISTEM LAYANAN BANK SYARIAH INDONESIA MOBILE DALAM MEMENUHI KEBUTUHAN NASABAH DI MASA PANDEMI COVID-19. S1 thesis, Universitas Jambi.

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Abstract

ABSTRAK Judul penelitian ini adalah Efektivitas Sistem Layanan Bank Syariah Indonesia Mobile Dalam Memenuhi Kebutuhan Nasabah di Masa Pandemi Covid-19. Penelitian ini bertujuan untuk mengetahui tingkat persentase efektivitas sistem layanan Bank Syariah Indonesia Mobile dalam memenuhi kebutuhan nasabah di masa pandemi Covid-19 di Provinsi Jambi. Jenis penelitian ini adalah kuantitatif dengan pendekatan deskriptif. Penelitian ini dilakukan di Provinsi Jambi. Populasi dalam penelitian ini adalah seluruh nasabah PT Bank Syariah Indonesia, Tbk di Provinsi Jambi yang terdaftar sebagai pengguna BSI Mobile, berdomisili di seluruh wilayah Provinsi Jambi, nasabah Bank Syariah Indonesia di Provinsi Jambi yang pernah memanfaatkan sistem layanan BSI Mobile dan menggunakannya lebih dari 3 bulan. Pengambilan sampel menggunakan Purposive Sampling dan jumlah sampel sebanyak 100 responden. Instrumen atau metode pengumpulan data penelitian yang digunakan yakni observasi, angket (kuesioner) dan dokumentasi. Adapun teknik analisis yang digunakan adalah analisis persentase dari distribusi data dan interpretasi. Hasil penelitian persentase yakni indikator pemahaman nasabah diperoleh sebesar 89,25%, indikator tepat waktu diperoleh sebesar 84,8%, indikator tepat sasaran diperoleh sebesar 86,0%, indikator perubahan nyata diperoleh sebesar 86,24%, indikator tercapainya tujuan diperoleh sebesar 88,9%, dan secara rekapitulasi menujukkan bahwa tingkat persentase efektivitas sistem layanan Bank Syariah Indonesia Mobile dalam memenuhi kebutuhan nasabah di masa pandemi Covid-19 diperoleh sebesar 86,99% yang interpretasinya tergolong efektif. Kata Kunci : Efektivitas, BSI Mobile, Bank Syariah Indonesia, Kebutuhan, Mobile Banking   ABSTRACT The title of this research is the Effectiveness of the Indonesian Islamic Bank Mobile Service System in Meeting Customer Needs in the Covid-19 Pandemic Period. This study aims to determine the percentage level of effectiveness of the Bank Syariah Indonesia Mobile service system in meeting customer needs during the Covid-19 pandemic in Jambi Province. This type of research is quantitative with a descriptive approach. This research was conducted in Jambi Province. The population in this study were all customers of PT Bank Syariah Indonesia, Tbk in Jambi Province who were registered as users of BSI Mobile, domiciled in all areas of Jambi Province, customers of Bank Syariah Indonesia in Jambi Province who had used the BSI Mobile service system and used it for more than 3 months. Sampling using purposive sampling and the number of samples as many as 100 respondents. Instruments or research data collection methods used are observation, questionnaires (questionnaires) and documentation. The analysis technique used is the percentage analysis of the data distribution and interpretation. The results of the research are the percentage of indicators of customer understanding obtained by 89.25%, on time indicators obtained by 84.8%, indicators on target obtained by 86.0%, indicators of real change obtained by 86.24%, indicators of achieving goals obtained by 88.9%, and the recapitulation shows that the percentage level of the effectiveness of the Bank Syariah Indonesia Mobile service system in meeting customer needs during the Covid-19 pandemic was obtained at 86.99%, which is an effective interpretation. Keywords: Effectiveness, BSI Mobile, Indonesian Islamic Bank, Needs, Mobile Banking

Type: Thesis (S1)
Uncontrolled Keywords: Effectiveness, BSI Mobile, Indonesian Islamic Bank, Needs, Mobile Banking
Subjects: L Education > L Education (General)
Divisions: Fakultas Ekonomi dan Bisnis > Ekonomi Islam
Depositing User: SIDDIK
Date Deposited: 20 Jul 2022 04:07
Last Modified: 20 Jul 2022 04:07
URI: https://repository.unja.ac.id/id/eprint/37758

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