PELAKSANAAN STRATEGI BAURAN PROMOSI PADA PT. AGUNG TOYOTA JAMBI PAAL 10

Lugiana, Meliawati (2022) PELAKSANAAN STRATEGI BAURAN PROMOSI PADA PT. AGUNG TOYOTA JAMBI PAAL 10. D3 thesis, Universitas Jambi.

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Laporan Tugas Akhir Meliawati lugiana C0B019006.pdf
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Halaman Persetujuan Dan Pengesahan.pdf
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Abstrak.pdf
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Bab 1.pdf
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Abstract

In this final report with the title of the implementation of the promotion mix strategy at PT. Agung Toyota Jambi Paal 10 wants to know and observe what promotion mix is used as a company's promotional activities and to know and explain the obstacles in the implementation of the promotion mix strategy at PT. Agung Toyota Jambi Paal 10. In compiling this report, the types of data used by students were primary data and secondary data and data were collected using observation data, interview data, library data and browsing data. The data analysis method used is descriptive qualitative. This report aims to reveal strategies in marketing by implementing a promotional mix, namely advertising, sales promotion, personal selling and publicity and draw conclusions according to observations on the promotional activities of PT. Agung Toyota Jambi Paal 10. And based on the discussion that has been raised, it can be concluded that promotional activities As a marketing strategy, based on the author's observations during the internship, the promotion was the most intensive and effective in personal selling, because individual sales events directly displayed what PT. Agung Toyota Jambi Paal 10 had to offer. Keywords :Strategy,Promotional Mix

Type: Thesis (D3)
Uncontrolled Keywords: Strategy,Promotional Mix
Subjects: L Education > L Education (General)
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen Pemasaran
Depositing User: LUGIANA
Date Deposited: 29 Sep 2022 04:41
Last Modified: 29 Sep 2022 04:41
URI: https://repository.unja.ac.id/id/eprint/40107

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