PENGARUH PENGETAHUAN KEWIRAUSAHAAN DAN KETERAMPILAN WIRAUSAHA TERHADAP KEBERHASILAN USAHA (Study Kasus Pada UMKM Street Food Di Terminal Rimbo Bujang)

Widia Wati, Siti Novi (2022) PENGARUH PENGETAHUAN KEWIRAUSAHAAN DAN KETERAMPILAN WIRAUSAHA TERHADAP KEBERHASILAN USAHA (Study Kasus Pada UMKM Street Food Di Terminal Rimbo Bujang). S1 thesis, UNIVERSITAS JAMBI.

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Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh pengetahuan kewirausahaan dan keterampilan wirausaha terhadap keberhasilan usaha pada UMKM street food di Terminal Rimbo Bujang. Populasi pada penelitian ini adalah pelaku UMKM street food di Terminal Rimbo Bujang sebanyak 30. Variabel independent dalam penelitian ini adalah pengetahuan kewirausahaan dan keterampilan wirausaha variabel dependent yaitu keberhasilan usaha penelitian ini menggunakan data primer, metode analisis dalam penelitian ini menggunakan uji validitas,uji reliabilitas,uji regresi berganda,uji F, uji t dan koefisien determinasi, melalui statistical package fot the social science (SPSS 25). Hasil penelitian menunjukkan bahwa secara simultan pengetahuan kewirausahaan dan keterampilan wirausaha berpengaruh signifikan terhadap keberhasilan usaha. Secara parsial pengetahuan kewirausahaan berpengaruh terhadap keberhasilan usaha, sedangkan keterampilan wirausaha tidak berpengaruh terhadap keberhasilan usaha. Dan variabel yang paling berpengaruh terhadap keberhasilan usaha pada UMKM street food di Terminal Rimbo Bujang yaitu pengetahuan kewirausahaan. Kata kunci : Pengetahuan Kewirausahaan, Keterampilan Wirausaha dan Keberhasilan Usaha The study was intended to know the impact of entrepreneurial knowledge and entrepreneurial skills on business success in street food SMEs in Rimbo Bujang bus station. The population in this study were street food SMEs in Rimbo Bujang bus station as many as 30. The variabels in this study were the entrepreneurial knowledge and entrepreneurial skills the dependent variable is business success. The analytical method in this study uses validity test, reliability test, multiple regression test, F test, t test and coefficient of determination. Through the application of the statistical package for the social science (SPSS 25). Research result show that a simultaneous variable entrepreneurial knowledge and entrepreneurial skills have a significant effect on business success. Partially, entrepreneurial knowledge has an effect on business success, while entrepreneurial skills have no effect on business success. And the most influential variable on business success in street food SMEs in Rimbo Bujang bus station is entrepreneurial knowledge. Keywords: Entrepreneurship Knowledge, Entrepreneurial Skills and Business Success

Type: Thesis (S1)
Uncontrolled Keywords: Entrepreneurship Knowledge, Entrepreneurial Skills and Business Success
Subjects: L Education > L Education (General)
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: wati
Date Deposited: 12 Oct 2022 06:45
Last Modified: 12 Oct 2022 06:45
URI: https://repository.unja.ac.id/id/eprint/40260

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