Pengaruh Daya Tarik Promosi dan Persepsi Harga Terhadap Minat Beli Secara Online Pada Mahasiswa Pendidikan Ekonomi FKIP Universitas Jambi

Ummah, Rahmatil (2022) Pengaruh Daya Tarik Promosi dan Persepsi Harga Terhadap Minat Beli Secara Online Pada Mahasiswa Pendidikan Ekonomi FKIP Universitas Jambi. S1 thesis, Universitas Jambi.

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FULL SKRIPSI.pdf
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HALAMAN PENGESAHAN.pdf
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Abstract

ABSTRAK Ummah, Rahmatil. 2022. Pengaruh Daya Tarik Promosi Dan Persepsi Harga Terhadap Minat Beli Secara Online Mahasiswa Pendidikan Ekonomi Universitas Jambi : Skripsi, Jurusan Pendidikan Ekonomi, FKIP Universitas Jambi, Pembimbing : (I) Dr. Drs. Suratno, M.Pd. (II) Ahmad Nasori, S.Pd., M.Pd. Kata Kunci : Daya Tarik Promosi, Persepsi Harga, Minat Beli Secara Online. Penelitian ini bertujuan untuk mengetahui pengaruh daya tarik promosi dan persepsi harga terhadap minat beli secara online mahasiswa Pendidikan Ekonomi Universitas Jambi baik secara parsial maupun simultan. ABSTRACT Ummah, Rahmatil. 2022. The Influence of Promotional Attractiveness and Price Perception on Online Purchase Intention of Economic Education Students, Jambi University : Thesis, Department of Economics Education, FKIP Jambi University, Supervisor : (I) Dr. Drs. Suratno, M.Pd. (II) Ahmad Nasori, S.Pd., M.Pd. Keywords : Promotion Attraction, Price Perception, Online Buying Interest This study aims to determine the effect of promotional attractiveness and price perception on online buying interest of Jambi University Economics Education students, either partially or simultaneously.

Type: Thesis (S1)
Uncontrolled Keywords: Daya Tarik Promosi, Persepsi Harga, Minat Beli Secara Online.
Subjects: L Education > L Education (General)
Divisions: Fakultas Keguruan dan Ilmu Pendidikan > Pendidikan Ekonomi
Depositing User: UMMAH
Date Deposited: 14 Nov 2022 03:37
Last Modified: 14 Nov 2022 04:15
URI: https://repository.unja.ac.id/id/eprint/40893

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