Analisis Saluran Pemasaran Jeruk Siam Madu di Desa Jujun Kecamatan Keliling Danau Kabupaten Kerinci

Safdi, Rezki (2022) Analisis Saluran Pemasaran Jeruk Siam Madu di Desa Jujun Kecamatan Keliling Danau Kabupaten Kerinci. S1 thesis, Universitas Jambi.

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Official URL: https://repository.unja.ac.id/

Abstract

Penelitian ini bertujuan untuk 1) Mendeskripsikan pola saluran pemasaran jeruk Siam madu di Desa Jujun, 2) Menganalisis marjin pemasaran dan farmer’s share setiap saluran pemasaran jeruk Siam madu di Desa Jujun, 3) Menganalisis rasio keuntungan dengan biaya pemasaran setiap saluran pemasaran jeruk Siam madu di Desa Jujun, 4) menganalisis efisiensi pemasaran setiap saluran pemasaran jeruk Siam madu di Desa Jujun. Metode analisis data yang digunakan dalam penelitian ini adalah analisis deskriptif dan analisis kuantitatif. Berdasarkan hasil penelitian bahwa terdapat 7 pola saluran pemasaran jeruk siam madu di Desa Jujun Kecamatan Keliling Danau Kabupaten Kerinci, yaitu Saluran Pemasaran I: Petani-Pedagang Pengecer (PP)-Konsumen Akhir Pasar Siulak Deras, Saluran Pemasaran II: Petani-PP-Konsumen Akhir Pasar Angso Duo, Saluran Pemasaran III: Petani-Pedagang Besar (PB)-PP Pasar Atas Muara Bungo-Konsumen Akhir Pasar Atas Muara Bungo, Saluran Pemasaran IV: Petani-PB-PP Angso Duo-Konsumen Akhir Pasar Angso Duo, Saluran Pemasaran V: Petani- Pedagang Pengumpul Luar Desa (PPLD)-PB-PP-Konsumen Akhir Pasar Angso Duo, Saluran Pemasaran VI: Petani-PB-Pedagang Besar Luar Provinsi (PBLP), dan Saluran Pemasaran VII: Petani-PPLD-PB-PBLP. Hasil analisis nilai marjin pemasaran pada pemasaran jeruk Siam madu di Desa Jujun yang paling efisien yaitu saluran pemasaran II sebesar Rp 4.000/kg/Panen. Sedangkan dari sisi farmer’s share, saluran pemasaran yang paling efisien berdasarkan sortiran yaitu saluran pemasaran II dengan grade A sebesar 73% dan grade B sebesar 66% dan farmer’s share berdasarkan kualitas jeruk Siam madu yaitu grade A dengan FS sebesar 54,4% lebih efisien daripada grade B. Hasil analisis π/C ratio saluran pemasaran jeruk Siam madu di Desa Jujun diketahui memiliki nilai π/C ratio > 1 yang artinya saluran pemasaran jeruk Siam madu yang terjadi di Desa Jujun menguntungkan dan efisien. Hasil analisis efisiensi pemasaran secara operasional pada saluran pemasaran jeruk Siam madu di Desa Jujun hanya sebagian yang efisien yaitu saluran pemasaran I, saluran pemasaran II dan saluran pemasaran III dan rekomendasi pilihan saluran pemasaran untuk petani jeruk Siam madu di Desa Jujun yaitu saluran pemasaran II. Kata Kunci : Efisiensi Pemasaran, Farmer’s share, Jeruk Siam Madu, Marjin Pemasaran, Saluran Pemasaran, π/C Ratio This study aims to 1) describe the pattern of marketing channels for honey Siam orange in Jujun Village, 2) analyze marketing margins and farmer' share for each marketing channel for Honey Siam orange in Jujun Village, 3) analyze the ratio of profits to marketing costs for each marketing channel for Honey Siam orange in Jujun Village, 4) analyze the marketing efficiency of each marketing channel for honey Siam orange in Jujun Village. The data analysis method used in this research is descriptive analysis and quantitative analysis. Based on the results of the study, there are 7 the pattern of marketing channels for honey Siam orange in Jujun Village Keliling Danau sub-district Kerinci district, namely Marketing Channel I: Farmers-Retail Trader (PP)-Final Consumers Siulak Deras Market, Marketing Channel II: Farmers-PP-Final Consumers of Angso Duo Market, Marketing Channel III: Farmers- Wholesaler (PB)-PP Upper Market of Muara Bungo-Final Consumers of Upper Market of Muara Bungo, Marketing Channel IV: Farmers-PB-PP Angso Duo-Final Consumers Angso Duo Market, Marketing Channel V: Farmers- Outside Village Collectors (PPLD)- PB-PP-End Consumers Angso Duo Market, Marketing Channel VI: Farmers- PB- Outside Province Wholesaler (PBLP) and Marketing Channel VII: Farmers-PPLD-PB-PBLP. The results of the analysis of the value of marketing margin on the most efficient marketing of Honey Siam orange in Jujun Village, namely marketing channel II of IDR 4,000/kg/harvest. Meanwhile, from the farmer's share point of view, the most efficient marketing channel based on sorting is marketing channel II with grade A of 73% and grade B of 66% and farmer's share based on the quality of Honey Siam orange, namely grade A with FS of 54.4%, which is more efficient than grade B. The results of the analysis of the π/C ratio of the marketing channel of honey Siam orange in Jujun Village are known to have a π/C ratio > 1, which means that the marketing channel of Honey Siam orange in Jujun Village is profitable and efficient. The results of the analysis of operational marketing efficiency on the Honey Siam orange marketing channel in Jujun Village were only partially efficient, namely marketing channel I, marketing channel II and marketing channel III and recommendations for marketing channel options for honey Siam orange farmers in Jujun Village, namely marketing channel II. Keyword: Marketing Efficiency, Farmer’s Share, Honey Siam orange, Marketing Margin, Marketing Channel, π/C ratio.

Type: Thesis (S1)
Uncontrolled Keywords: Efisiensi Pemasaran, Farmer’s share, Jeruk Siam Madu, Marjin Pemasaran, Saluran Pemasaran, π/C Ratio
Subjects: S Agriculture > S Agriculture (General)
Divisions: Fakultas Pertanian > Agribisnis
Depositing User: Safdi
Date Deposited: 30 Jan 2023 06:44
Last Modified: 30 Jan 2023 06:44
URI: https://repository.unja.ac.id/id/eprint/44721

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