dewi, puji zakia (2023) HUBUNGAN ANTARA KONTROL DIRI DENGAN PERILAKU IMPULSIVE BUYING MELALUI MEDIA E-COMMERCE PADA MAHASISWA DI FAKULTAS KEDOKTERAN DAN ILMU KESEHATAN UNIVERSITAS JAMBI. S1 thesis, universitas jambi.
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Abstract
Latar Belakang: Aktivitas belanja online merupakan kegiatan umum bagi masyarakat termasuk bagi kalangan mahasiswa di Fakultas Kedokteran dan Ilmu Kesehatan Universitas Jambi. Kemudahan belanja di media e-commerce pun membuat mahasiswa kerap belanja secara spontan tanpa terencana yang disebut dengan impulsive buying. Kecenderungan belanja impulsif ini dapat dikurangi jika mahasiswa memiliki kontrol diri yang baik. Tujuan: Penelitian ini dilakukan untuk mengetahui hubungan antara kontrol diri dengan perilaku impulsive buying melalui media e-commerce pada mahasiswa fakultas kedokteran dan kesehatan universitas jambi. Metode: Penelitian ini merupakan penelitian kuantitatif menggunakan metode korelasional. Populasi pada penelitian ini merupakan mahasiswa FKIK dengan subjek sebanyak 100 mahasiswa. Teknik pengambilan sampel penelitian ini yaitu purposive sampling. Pengumpulan data dilakukan menggunakan google form dan penyebaran kuesioner. Analisis data dilakukan dengan statistik deskriptif menggunakan aplikasi JASP 0.14.1. Hasil: Berdasarkan hasil uji korelasi pearson’s correlation didapatkan nilai signifikansi r= -0,733 dan nilai p= <0,001 (p-value <0,05) yang artinya terdapat hubungan yang signifikan dengan kategori tinggi dan arah hubungannya negatif. Kesimpulan dan Saran Terdapat hubungan antara variabel kontrol diri dengan variabel impulsive buying. Semakin tinggi kontrol diri yang dimiliki mahasiswa maka akan semakin rendah pula perilaku impulsive buying nya begitu pula sebaliknya. Kata Kunci : Kontrol Diri, Media E-Commerce, Perilaku Impulsive Buying Background: Online shopping activities are activities that are commonly carried out by the community, including students in Faculty of Medicine and Health Sciences University of Jambi. The ease of shopping in e-commerce media also makes students often shop spontaneously without planning, which is called impulsive buying. This impulsive shopping tendency can be reduced if students have a good attitude toward self-control. Purpose: This research was conducted to determine the correlation between self-control and impulsive buying behavior through e-commerce media among students of the Faculty of Medicine and Health Sciences, University of Jambi. Methods: This research have used quantitative methods with a correlational approach. The population in this research was studied at FKIK students with 100 students as subjects. The technique that has been used in this research is purposive sampling. Data collection has been done through google forms and distributing questionnaires. Data analysis has been analyzed with descriptive statistics by researcher have used JASP 0.14.1 application. Results: Based on the results of the Pearson correlation test, a significance value of r = -0.733 and p 0.001 (p-value 0.05) was obtained, meaning that there is a significant correlation with the high category and the direction of the relationship is negative. Conclusion and Suggestions: There is a correlation between self-control variables and impulsive buying variables. The higher the student's self-control, the lower the impulsive buying behavior and vice versa. Key words: Self-Control, E-Commerce Media, Impulsive Buying Behavior
| Type: | Thesis (S1) |
|---|---|
| Uncontrolled Keywords: | KKontrol Diri, Media E-Commerce, Perilaku Impulsive Buying |
| Subjects: | L Education > L Education (General) |
| Divisions: | Fakultas Kedokteran dan Ilmu Kesehatan > Psikologi |
| Depositing User: | DEWI |
| Date Deposited: | 24 Mar 2023 07:54 |
| Last Modified: | 24 Mar 2023 07:54 |
| URI: | https://repository.unja.ac.id/id/eprint/46450 |
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