EFFECT OF E-PROMOTION SOCIAL MEDIA AND E-WOM TOWARD INTENTION OF USING E-MONEY JAMBI CITY

Erma Suryani, Ade and Musnaini, Musnaini and Aurora Lubis, Tona (2022) EFFECT OF E-PROMOTION SOCIAL MEDIA AND E-WOM TOWARD INTENTION OF USING E-MONEY JAMBI CITY. Journal of Business Studies and Management Review (JBSMR), 5 (2). pp. 1-6. ISSN 2597-369X

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Abstract

The purpose of this study is to explain the direct and indirect relationship of the influence of e-Promotion Social Media and e-WoM mediated by e-Service Quality on interest in using e-Money in Jambi City. The research methodology uses a confirmatory approach and inferential quantitative analysis techniques. The sample used is 100 as respondents who fill out the questionnaire. The results of the study prove that directly e-Promotion using social media and e-WoM has a significant positive effect on interest in using e-Money. But indirectly e-Service Quality mediated only e-Promotion using social media, the hypothesis is proven and accepted. The conclusion of this study is that e service quality has a partial meditation role.

Type: Article
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Depositing User: Musnaini
Date Deposited: 05 May 2023 07:49
Last Modified: 05 May 2023 07:49
URI: https://repository.unja.ac.id/id/eprint/47936

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