THE EFFECT OF LOKALATE PRODUCT QUALITY ON THE CUSTOMER LOYALTY THROUGH BONUS PACK PROMOTION IN JAMBI CITY

Sonia, Dara and Yacob, Syahmardi and Musnaini, Musnaini (2021) THE EFFECT OF LOKALATE PRODUCT QUALITY ON THE CUSTOMER LOYALTY THROUGH BONUS PACK PROMOTION IN JAMBI CITY. Journal of Business Studies and Management Review (JBSMR), 5 (1). pp. 1-9. ISSN 2597-369X

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Abstract

The research purpose is to examine the effect of Local Product Quality on Customer Loyalty through Bonus Pack Promotion at Jambi City. Delivery questionnaires with several 125 respondents carried out the data collection. The data testing techniques used validity and reliability tests, R-square tests, and hypothesis testing—the research finds that Local Product Quality has a positive and significant effect on Customer Loyalty. Local Product Quality has a positive and significant impact on Bonus Pack Promotion. Moreover, Bonus Pack Promotion has a positive and significant impact on Customer Loyalty. However, Local Product Quality on the Customer Loyalty through Bonus Pack Promotion has no effect.

Type: Article
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Musnaini
Date Deposited: 09 May 2023 06:31
Last Modified: 09 May 2023 06:31
URI: https://repository.unja.ac.id/id/eprint/48016

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