ADOPTION OF THE TRANSFORMATION DIGITALIZATION MSME OF JAMBI PROVINCE IN THE COVID ERA

Wiralestari, Wiralestari and Arum, Enggar Diah Puspa and Friyani, Rita (2021) ADOPTION OF THE TRANSFORMATION DIGITALIZATION MSME OF JAMBI PROVINCE IN THE COVID ERA. Pascasarjana Unja. (Unpublished)

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Abstract

The global Covid-19 pandemic, which is endemic in all countries globally, has brought many changes in life and affects all sectors of human life. Micro, small and medium enterprises (MSMEs) are business entities that can survive when the country is in crisis. However, in this Covid era, with restrictions on community activities and increasingly sophisticated technology, MSMEs experience stagnation, do not develop, and even go bankrupt. The strategy that MSMEs must take to survive the pandemic is to transform digitalization in every business activity. For this reason, this research was conducted to look at the state of MSMEs in adopting digitalization transformation during the covid period and to see aspects that affect the adoption of digitalization transformation. This study developed a structural questionnaire, randomly distributed to 100 micros, small and medium enterprises spread across Jambi Province, but 46 MSMEs returned and completed the questionnaire to achieve this goal. This study uses questionnaires and interviews to find answers to the adoption of digitalization transformation. This study found that provincial SMEs adopted digitalization transformation as a marketing and sales strategy. In terms of accounting and financial reports, many still use manual systems. This is due to the lack of knowledge and understanding of MSME actors regarding the digitization of accounting and financial statements and the costs incurred to purchase accounting applications and financial reports.

Type: Other
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Pascasarjana > Ilmu Akutansi
Depositing User: Wiralestari
Date Deposited: 16 May 2023 07:41
Last Modified: 16 May 2023 07:41
URI: https://repository.unja.ac.id/id/eprint/48750

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