A Semiotic Analysis of Diary of a Wimpy Kid Movie Posters

Amri, Ulil and Pratiwi, Anne (2023) A Semiotic Analysis of Diary of a Wimpy Kid Movie Posters. Vivid: Journal of Language and Literature, 12 (1). pp. 20-29. ISSN 2502-146X

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Abstract

This research is a descriptive qualitative research on semiotic field. The subiect of this research is a poster series of Diary of a Wimpy Kid, a movie adaptation of the same title semi-animated children book by Jeff Kinney. The data consists of a teaser poster and a theatrical poster of the movie film derived from Cinemags Movie Magazine and 20th Century Fox. This research aims to analyze semiotic signs from both posters by identifying icon, index, symbol, code, language, and myth following Saussure's, Peirce's, Danesi's, and Barthe's theories on Semotics. The result of the analysis presented 8 semiotic signs (4 on each poster) with the detailed analysis of signs, icon, index, symbol, code, and myth on each signs.

Type:	Article
Subjects:	P Language and Literature > PE English P Language and Literature > PN Literature (General) > PN0080 Criticism P Language and Literature > PN Literature (General) > PN1993 Motion Pictures P Language and Literature > PR English literature P Language and Literature > PS American literature P Language and Literature > PZ Childrens literature
Divisions:	Fakultas Keguruan dan Ilmu Pendidikan > Sasra Indonesia
Depositing User:	Mr. Ulil Amri
Date Deposited:	06 Jun 2023 02:04
Last Modified:	06 Jun 2023 02:04
URI:	https://repository.unja.ac.id/id/eprint/49072

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