Utilization Of Digital Technology through he market Place Applicaion and the use of packaging of crown sugar to Increase

Aprollita, Aprollita and Wahyuni, Ira and Effran, Endy (2022) Utilization Of Digital Technology through he market Place Applicaion and the use of packaging of crown sugar to Increase. Atlantis Press, Lembaga Penelitian dan Pengabdian Kepada Masyarakat universitas Jambi.

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C-2a-2. Utilization of Digital Technology-AA-Ira W-EE-Prociding International 4th GDIC LPPM UNJA Okt 2022.pdf

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Official URL: https://www.atlantis-press.com/proceedings/gdic-20


Maapari vilage is already known to prodece palm sugar in batanghari regency, it has been more than 30year that the resident of this village have stared processing sap into palm sugar. palm sugar craftsmen in malapari have joined the palm sugar joint business group wih a group of 60 familles. curenly, he partner problems that are curently being felt are : Marketing, product packaging and businnes licenses hat have not been registered. the purpose of his PKM is to increase busnnes development thourgh marketing using market place ( tokopedia, shopee and lazada so that palm sugar products can be markeed on a wide scale, develop product competitiveness hrough attractive packaging with aeshetic element sothat hey are able to compete in the marjet and increase selling value.to consumers and very importnt is a businnes lincese by overcoming plroblem in every aspect of the business incuding, marketing, palm sugar packaging and business licenses. he solutions offered to patnert are : 10 Marketing and there are some form outside he village so that the product is not knoen to he wider comunity so that palm sugar craftsmen are less motivated to increase production: 20 Packaging : to make the palm sugar look attractive, it is necessary to make a breakthrough in a tangkup shape if the packaging varies such as ( bottles, plastic, paper bags, metal, Gass) and decoraed with attractive ornament and writings can make this palm sugar product competitive in the marke and hape a higt selling value, 3) Marking a business license contained in he packaging of palm sugar products so that business marketing can r un smoothly, the legality of the product is recognize, the business can develop well.

Type: Book
Subjects: S Agriculture > S Agriculture (General)
Depositing User: Wahyuni
Date Deposited: 21 Jun 2023 09:19
Last Modified: 21 Jun 2023 09:19
URI: https://repository.unja.ac.id/id/eprint/50089

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