Korespondensi artikel syarat wajib Musnaini- Performance analysis of local brand organic cosmetics marketing as an effort to develop the Jambi regional economy Author : M Musnaini, L Suryani, M Irsyad, A Asrini, IK Mudhita Jurnal Perspektif Pembiayaan dan Pembangunan Daerah 10 (4), 251-270, 2022

Musnaini, Musnaini and Suryani, Lilis and Asrini, Asrini (2022) Korespondensi artikel syarat wajib Musnaini- Performance analysis of local brand organic cosmetics marketing as an effort to develop the Jambi regional economy Author : M Musnaini, L Suryani, M Irsyad, A Asrini, IK Mudhita Jurnal Perspektif Pembiayaan dan Pembangunan Daerah 10 (4), 251-270, 2022. Universitas Jambi, Universitas Jambi, Jambi, Indonesia.

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Abstract

This study aims to explain regional economic growth from the perspective of the mediating role of the brand image between brand trust and marketing performance of local organic- based cosmetic products as a sustainable new business model for strengthening Jambi regional economic growth. A regional economic growth model based on marketing performance with brand image and mediated by brand trust in startup businesses. The test evidence shows that:(1). directly brand trust has a positive and significant effect on brand .

Type:	Other
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	Musnaini
Date Deposited:	25 Jun 2023 04:36
Last Modified:	25 Jun 2023 04:36
URI:	https://repository.unja.ac.id/id/eprint/50452

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