Development of Partnership Model as a Local Biopharmaceutical Marketing Strategy Specifically Jambi in Supporting the Community Economy of Jambi Province

Indrawijaya, Sigit and Isnaeni, Nurida and Dahmiri, Dahmiri Development of Partnership Model as a Local Biopharmaceutical Marketing Strategy Specifically Jambi in Supporting the Community Economy of Jambi Province. Proceedings of the 3rd Progress in Social Science, Humanities and Education Research Symposium (PSSHERS 2021). pp. 372-384. ISSN 2352-5398

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Abstract

The purpose of this research is to produce a partnership model as a marketing strategy for biopharmaceutical products to support the economy of the community in Jambi Province. The analytical method used in this study is a qualitative descriptive method by means of observation and in-depth interviews. The tool used in this study uses ASOCA analysis. This study seeks to design a partnership model for local biopharmaceutical products, in which we know that the trend of consuming medicinal plants has become prima donna and has increased with the Covid-19 pandemic phenomenon. Currently, many biopharmaceutical plants thrive in almost all regencies in Jambi Province, but in reality, the results of biopharmaceutical plant products are not balanced with marketing results. Therefore this research is useful for developing a partnership model for biopharmaceutical products to be marketable. From the results of the ASOCA analysis, it can be explained that the opportunities for biopharmaceutical products are very large in economic potential, coupled with interested parties engaged in these fields and universities that provide facilities for lecturers to conduct research, especially research on biopharmaceutical plants so that the results of these studies can be products that have a good selling value among the public. Thus, a partnership model can be developed, in which the university is the centre for the study of biopharmaceutical plants to produce ready-to-market products.

Type: Article
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Fakultas Ekonomi dan Bisnis > Ekonomi Islam
Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Isnaeni
Date Deposited: 21 Jun 2023 02:47
Last Modified: 21 Jun 2023 02:47
URI: https://repository.unja.ac.id/id/eprint/50645

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