Business Sustainability in the Pandemic Covid 19: Study at MSMES in Jambi City (TURNITIN)

Wahyudi, Ilham and Tiswiyanti, Wiwik and Nusifera, Sosiawan Business Sustainability in the Pandemic Covid 19: Study at MSMES in Jambi City (TURNITIN). Proceedings of the 3rd Green Development International Conference (GDIC 2020). ISSN 2352-5401

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Abstract

The Covid-19 pandemic impacted various sectors, including Micro, Small, and Medium Enterprises (MSMEs). The research aims to: 1) Analyze the level of sustainability of MSMEs in Jambi City 2) Efforts that can make so that MSMEs can survive and have a competitive advantage; 3) Provide a theoretical basis for the government in formulating policies to develop MSMEs in Indonesia. The research method is quantitative and qualitative, using primary data with a sample size of 66 MSMEs in Jambi City. The data were analyzed using Partial Least Square (PLS) to obtain a strategy model for MSME business sustainability. The results showed that improvements did not influence the sustainability level of MSMEs in internal processes. Furthermore, internal process improvement not affects the profile of MSMEs and external environmental support.

Type:	Article
Subjects:	S Agriculture > S Agriculture (General)
Depositing User:	Nusifera
Date Deposited:	21 Jun 2023 10:42
Last Modified:	21 Jun 2023 10:42
URI:	https://repository.unja.ac.id/id/eprint/50831

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