ANALISIS DETERMINAN PENDAPATAN PEDAGANG KAKI LIMA PADA MASA PANDEMI DAN SETELAH PANDEMI COVID-19 DI KOTA JAMBI (STUDI KASUS KAWASAN JALAN SUMANTRI BROJONEGORO)

rifqi, ahmad (2023) ANALISIS DETERMINAN PENDAPATAN PEDAGANG KAKI LIMA PADA MASA PANDEMI DAN SETELAH PANDEMI COVID-19 DI KOTA JAMBI (STUDI KASUS KAWASAN JALAN SUMANTRI BROJONEGORO). S1 thesis, UNIVERSITAS JAMBI.

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Abstract

ABSTRAK Pemberlakuan pembatasan kegiatan masyarakat (PPKM) membuat pendapatan PKL menurun akibat sepinya pengunjung. Penelitian ini bertujuan untuk: 1) Untuk mengetahui dan menganalisis karakteristik sosial dan ekonomi PKL Kuliner di Jalan Sumantri Borjonegoro Kota Jambi, 2) Untuk mengetahui dan menganalisis pengaruh modal, umur, lama usaha, jam kerja dan lokasi usaha terhadap pendapatan PKL Kuliner di Jalan Sumantri Borjonegoro Kota Jambi, 3) menganalisis perbedaan pendapatan PKL Kuliner di Jalan Sumantri Borjonegoro pada masa pandemi dan setelah Pandemi Covid-19 di Kawasan Jalan Sumantri Borjonegoro Kota Jambi. Alat analisis penelitian menggunakan alat analisis regresi linier berganda dan uji beda rata-rata. Hasil regresi menunjukkan bahwa variabel modal, umur dan lama usaha berpengaruh signfikan, sedangkan variabel jam kerja dan lokasi usaha tidak berpengaruh signifikan terhadap pendapatan PKL Kuliner di Jalan Sumantri Borjonegoro Kecamatan Danau Sipin Kota Jambi. Terdapat perbedaaan yang nayata antara pendapatan PKL Kuliner pada masa pandemi dengan pendapatan pada masa setelah pandemic pada PKL Kuliner di Jalan Sumantri Borjonegoro Kecamatan Danau Sipin Kota Jambi. Berdasarkan hasil penelitian bahwa baiknya pedagang dalam mengoperasikan usahanya dapat menggunakan modal usaha yang efisien namun modal tersebut digunakan untuk membeli kebutuhan pedagang yang sangat penting dalam mengoperasikan usaha. Kemudian untuk pedagang agar dapat cepat pulih dari dampak pandemic covid-19 dengan cara meningkatkan penjualannya bisa melalui iklan di media sosial. Pembaharuan dalam penelitian ini adalah perbandingan pendapatan PKL pada masa pandemi dan setelah Pandemi Covid-19. Kata Kunci: Modal, Umur, Lama Usaha, Jam Kerja, Lokasi Usaha, Pendapatan ABSTRACT The implementation of restrictions on community activities (PPKM) has reduced street vendors' income due to the lack of visitors. This study aims to: 1) To find out and analyze the social and economic characteristics of Culinary Street Vendors on Sumantri Borjonegoro Street, Jambi City, 2) To find out and analyze the effect of capital, age, length of business, working hours and business location on the income of Culinary Street Vendors on Sumantri Street Borjonegoro City of Jambi, 3) analyzed the difference in income of Culinary Street Vendors on Jalan Sumantri Borjonegoro during the pandemic and after the Covid-19 Pandemic in the Jalan Sumantri Borjonegoro Area, Jambi City. The research analysis tool uses multiple linear regression analysis and the average difference test. The regression results show that the variables capital, age and length of business have a significant effect, while the variables of working hours and business location have no significant effect on the income of Culinary Street Vendors on Jalan Sumantri Borjonegoro, Danau Sipin District, Jambi City. There is a significant difference between the Culinary Street Vendors' income during the pandemic and the income after the pandemic at the Culinary Street Vendors on Jalan Sumantri Borjonegoro, Danau Sipin District, Jambi City. Based on the results of the study, traders who are good at operating their business can use business capital efficiently, but this capital is used to buy traders' needs which are very important in operating a business. Then for traders to recover quickly from the impact of the Covid-19 pandemic by increasing their sales through advertisements on social media. The update in this study is a comparison of street vendors' income during the pandemic and after the Covid-19 Pandemic. Keywords: Capital, Age, Length of Business, Working Hours, Business Location, Income

Type: Thesis (S1)
Uncontrolled Keywords: Capital, Age, Length of Business, Working Hours, Business Location, Income
Subjects: L Education > L Education (General)
Divisions: Fakultas Ekonomi dan Bisnis > Ekonomi Pembangunan
Depositing User: FALAH
Date Deposited: 15 Aug 2023 04:33
Last Modified: 15 Aug 2023 04:33
URI: https://repository.unja.ac.id/id/eprint/54902

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