PENGARUH DIGITAL PAYMENT DAN APLIKASI BELANJA ONLINE TERHADAP PERILAKU KONSUMTIF PADA MAHASISWA PENDIDIKAN EKONOMI ANGKATAN 2022 FKIP UNIVERSITAS JAMBI

Julianti, Silvia (2023) PENGARUH DIGITAL PAYMENT DAN APLIKASI BELANJA ONLINE TERHADAP PERILAKU KONSUMTIF PADA MAHASISWA PENDIDIKAN EKONOMI ANGKATAN 2022 FKIP UNIVERSITAS JAMBI. S1 thesis, Universitas Jambi.

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Abstract

Penelitian ini bertujuan untuk mengetahui apakah terdapat pengaruh antara: (1) Digital Payment Terhadap Perilaku Konsumtif, (2) Aplikasi Belanja Online Terhadap Perilaku Konsumtif, (3) Digital Payment Dan Aplikasi Belanja Online Terhadap Perilaku Konsumtif. Berdasarkan hasil yang diperoleh menunjukkan bahwa: (1) Tidak terdapat pengaruh digital payment terhadap perilaku konsumtif dilihat pada thitung < ttabel yaitu 1,188 < 1,988, (2) Terdapat pengaruh aplikasi belanja online terhadap perilaku konsumtif dilihat pada thitung > ttabel yaitu (2,752 > 1,988), dan (3) Terdapat pengaruh digital payment dan aplikasi belanja online terhadap perilaku konsumtif yang ditunjukkan dengan nilai Fhitung > Ftabel yaitu 5,927 > 3,11 dan nilai koefisien determinasi (R2) sebesar 0,125 yang berarti kontribusi digital payment dan aplikasi belanja online terhadap perilaku konsumtif sebesar 12,5% sedangkan sisanya 87,5% dipengaruhi oleh variabel lain yang tidak dijelaskan pada penelitian ini. Kata Kunci: Digital Payment, Aplikasi Belanja Online, Perilaku Konsumtif This study aims to determine whether there is an influence between: (1) Digital Payments on Consumptive Behavior, (2) Online Shopping Applications on Consumptive Behavior, (3) Digital Payments and Online Shopping Applications on Consumptive Behavior. Based on the results obtained, it shows that: (1) There is no effect of digital payments on consumptive behavior seen at tcount < ttable, namely 1.188 < 1.988, (2) There is an influence of online shopping applications on consumptive behavior seen at tcount > ttable, namely (2.752 > 1.988) , and (3) There is an influence of digital payments and online shopping applications on consumptive behavior as indicated by the value of Fcount > Ftable, which is 5.927 > 3.11 and the coefficient of determination (R2) is 0.125 which means the contribution of digital payments and online shopping applications to consumptive behavior of 12.5% while the remaining 87.5% is influenced by other variables not explained in this study. Keywords: Digital Payment, Online Shopping Application, Consumptive Behavior

Type: Thesis (S1)
Uncontrolled Keywords: Digital Payment, Aplikasi Belanja Online, Perilaku Konsumtif
Subjects: L Education > L Education (General)
Divisions: Fakultas Keguruan dan Ilmu Pendidikan > Pendidikan Ekonomi
Depositing User: Julianti
Date Deposited: 23 Aug 2023 06:44
Last Modified: 23 Aug 2023 06:44
URI: https://repository.unja.ac.id/id/eprint/55118

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