THE ROLE OF SOCIAL MEDIA MEDIATION OF LEADERSHIP ON THE ORGANIZATIONAL PERFORMANCE OF SMEs

Fithriani, Dian Mala and Rosita, Sry and Zam, Efvy Zamidra (2022) THE ROLE OF SOCIAL MEDIA MEDIATION OF LEADERSHIP ON THE ORGANIZATIONAL PERFORMANCE OF SMEs. Journal of Business Studies and Management Review, 6 (1). pp. 50-52. ISSN P-ISSN: 2597-369X E-ISSN: 2597-6265

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Abstract

In the current era of digitalization, SMEs are required to adapt quickly according to technological developments and increasingly complex consumer needs. . The role of the leader can create a comfortable environment that can encourage increased employee performance to something that contributes to increasing national income in micro, small and large companies. One way to adapt and develop a business that is currently popular is to use social media-based content marketing. The main objective of this research is to determine the role of social media in mediating the influence of leadership on the SME’S performance organization. This study uses a literature and field research design with a quantitative causal approach. Collecting data in the field using a questionnaire measured by several questions related to social media, leadership, and organizational performance. For data analysis using the PLS method and data collection technique using proportionate stratified random sampling.

Type:	Article
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Pascasarjana > Ilmu Ekonomi
Depositing User:	Rosita
Date Deposited:	27 Dec 2023 04:00
Last Modified:	27 Dec 2023 04:00
URI:	https://repository.unja.ac.id/id/eprint/59124

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