Cassiavera development strategy in the Kerinci Regency

Effran, Endy and Suandi, Suandi (2024) Cassiavera development strategy in the Kerinci Regency. Journal of Tropical Agriculture, 61 (2). pp. 196-201.

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Abstract

Abstract The present study aim to identify alternative strategy that can be applied in developing cassiavera farming inKerinci Regency, Jambi Province, Indonesia. Research materials was sourced from primary and secondarydata. Data collection techniques include observation, in-person interviews, and in-depth interviews. Thestudy covers areas that have the potential for Cassiavera plantations in the administrative area of the KerinciRegency where the sub-districts of Batang Merangin, Gunung Raya, and Kayu Aro were chosen as theresearch locations as these are centres of cassiavera production in Kerinci Regency. Data analyses wasfollowed in a descriptive method and SWOT analyses. The results showed that the development of cassiaverain Kerinci Regency uses the expandstrategy which is a combination of strength and opportunity factors,with alternative approaches that can be applied, namely maintaining the quality of cassiavera retaining theglobal advantage of Indonesia in the export of the commodity.The Kerinci Regency Government is alsoexpected to focus on developing cassiavera plantation crops considering that it has very good prospects,through support the policies by programs and helping for area expansion, productivity improvement, andquality improvement.

Type:	Article
Subjects:	S Agriculture > S Agriculture (General)
Divisions:	Fakultas Pertanian > Agribisnis
Depositing User:	Endy Effran
Date Deposited:	01 Apr 2024 02:14
Last Modified:	01 Apr 2024 02:14
URI:	https://repository.unja.ac.id/id/eprint/61633

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