ANALISIS SURPLUS KONSUMEN PENGUNJUNG OBJEK WISATA ALAM RIVERA PARK DI KECAMATAN RIMBO BUJANG KABUPATEN TEBO

Zara, Aulia ANALISIS SURPLUS KONSUMEN PENGUNJUNG OBJEK WISATA ALAM RIVERA PARK DI KECAMATAN RIMBO BUJANG KABUPATEN TEBO.

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Abstract

ABSTRAK Penelitian ini bertujuan untuk Untuk menganalisis nilai kesediaan membayar (Willingness to pay) dari pengunjung Wisata Rivera Park, menganalisis apakah tingkat kepuasan, pendidikan, pendapatan, dan biaya perjalanan berpengaruh terhadap tingkat kesediaan membayar (WTP) dari pengunjung Wisata Rivera Park dan menganalisis berapa besaran nilai surplus konsumen wisata Rivera Park. Teknik pengambilan sampel menggunakan accidental sampling sebanyak 100 sampel penelitian. Metode analisis yang digunakan adalah Analisis Wllingness to Pay dan Analisis Regresi Logistik Biner. NIlai rata-rata WTP (EWTP) sebesar Rp.5.250/pengunjung. Dari hasil perhitungan diperoleh surplus konsumen per individu per bulan adalah Rp.453.898,592 dimana nilai aktual tersebut untuk individu sebesar Rp.66.617 dan surplus konsumen sebulan yang didapat sebesar Rp.453.898,592 per individu per bulan atau Rp.151.299,531 per individu per satu kali kunjungan. Sehingga diketahui nilai ekonomi total sebesar Rp.2.314.882.819/bulan Tingkat Kepuasan, Biaya Perjalanan, Tingkat Pendidikan, dan Pendapatan Berpengaruh Terhadap Wilingness to Pay Wisata Rivera Park. Kata Kunci : Wilingness to Pay, Surplus Konsumen, Pariwisata Abstract This study aims to analyze the value of willingness to pay from Rivera Park Tourism visitors, analyze whether the level of satisfaction, education, income, and travel costs affect the level of willingness to pay (WTP) of Rivera Park Tourism visitors and analyze how much the surplus value of Rivera Park tourism consumers. The sampling technique uses accidental sampling as 100 research samples. The analysis methods used are Wllingness to Pay Analysis and Binary Logistic Regression Analysis. The average WTP (EWTP) value is Rp.8,916.67/visitor. From the calculation results, it is obtained that the consumer surplus per individual per month is Rp.453,898,592 where the actual value for individuals is Rp.66,617 and the monthly consumer surplus obtained is Rp.453,898,592 per individual per month or Rp.151,299,531 per individual per one visit. So it is known that the total economic value of Rp.2,314,882,819 / month Satisfaction Level, Travel Expenses, Education Level, and Income Affect Wilingness to Pay Rivera Park Tourism. Keywords : Wilingness to Pay, Consumer Surplus, Tourism

Type: Article
Subjects: L Education > L Education (General)
Divisions: Fakultas Ekonomi dan Bisnis > Ekonomi Pembangunan
Depositing User: ZARA
Date Deposited: 18 Mar 2025 06:38
Last Modified: 18 Mar 2025 06:38
URI: https://repository.unja.ac.id/id/eprint/76473

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