STRATEGI PENGEMBANGAN DIGITALISASI PASAR TRADISIONAL DALAM PENERAPAN TRANSAKSI NON TUNAI (QRIS) DI PASAR ANGSO DUO JAMBI

Rokhimah, Siti (2025) STRATEGI PENGEMBANGAN DIGITALISASI PASAR TRADISIONAL DALAM PENERAPAN TRANSAKSI NON TUNAI (QRIS) DI PASAR ANGSO DUO JAMBI. S1 thesis, FAKULTAS HUKUM.

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Abstract

ABSTRACT This study aims to analyze strategic management in the development of traditional market digitalization programs, particularly through the implementation of non- cash transactions (Quick Response Indonesian Standard - QRIS) in Angso Duo Market, Jambi City. Using a qualitative approach, data was collected through direct observation, interviews with traders and related parties, and literature studies. The results showed that there are several stages in strategic management implemented by the government, including observation, formulation, implementation, and evaluation. However, in this case there are still challenges, such as low digital literacy among merchants and limited socialization regarding the use of QRIS. As a follow-up, this study recommends the need for training and education for merchants to improve their understanding of digital transaction technology. In addition, wider socialization to the public is also important to build trust in the use of QRIS as a payment method. Regular monitoring and evaluation of this program needs to be done to ensure effectiveness and overcome any obstacles that arise. Thus, this research is expected to provide insights for the development of better market digitization policies in Jambi City, as well as make a positive contribution to the local economy. Keywords: Strategic Management, Digitalization, QRIS, Traditional Market, Jambi City.

Type:	Thesis (S1)
Uncontrolled Keywords:	Strategic Management, Digitalization, QRIS, Traditional Market, Jambi City.
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	Fakultas Ilmu Sosial dan Politik > Ilmu Pemerintahan
Depositing User:	Rokhimah
Date Deposited:	23 Apr 2025 07:25
Last Modified:	23 Apr 2025 07:26
URI:	https://repository.unja.ac.id/id/eprint/77740

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