DO REALLY SOCIAL COMMERCE CREATING FOR COMPETITIVE ADVANTAGE ON SMALL MEDIUM ENTERPRISES (SMEs) BUSINESS PERFORMANCE IN INDONESIA?

Yacob, Syahmardi and Octavia, Ade and Mayrina, Mayrina and Handri, Handri (2018) DO REALLY SOCIAL COMMERCE CREATING FOR COMPETITIVE ADVANTAGE ON SMALL MEDIUM ENTERPRISES (SMEs) BUSINESS PERFORMANCE IN INDONESIA? INTERNATIONAL JOURNAL OF BUSINESS RESEARCH, 18 (2). pp. 75-82. ISSN 1555-1296

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DO REALLY SOCIAL COMMERCE CREATING FOR COMPETITIVE ADVANTAGE ON SMALL MEDIUM ENTERPRISES (SMEs) BUSINESS PERFORMANCE IN INDONESIA.pdf

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Abstract

The research purpose is to investigate s-commerce influence on competitive advantage and the business performance of small and medium enterprises, in jambi city. The data were collected by a survey with using questionnaires given to 40 number of small and medium enterprises in the Jambi City. The data were proceed by the partial least squares path modeling. The research finding is that s-commerce significantly influence competitive advantage, however, there is no significant effect on business performance. Meanwhile, competitive advantage has a significant effect on business performance. The research revealed that the indirect effect of competitive advantage may mediate to effect of s-commerce on business performance. The study finding has implications for efforts to improve business performance through the utilization of social media, the level of better quality, it is expected that the management of the company to equip skills to the admin (administrator) of social media companies in the form of training; (1) marketing communications content writing skills, (2) social strategy application skills in creating social impact to customers, (3) and social customer relationship management (SCRM) skills.

Type: Article
Subjects: H Social Sciences > HF Commerce
Divisions: Faculty of Law, Arts and Social Sciences > School of Management
Depositing User: SYAHMARDI YACOB
Date Deposited: 16 Aug 2019 06:45
Last Modified: 16 Aug 2019 06:45
URI: https://repository.unja.ac.id/id/eprint/8961

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