Effect of hedonic value and consumer knowledge on buying intention for luxury brand counterfeit products, Musnaini, Sri Wahyuni Astuni, Badri Munir Sukoco, Syahmardi Yacob, IJBG Vol 19 No.4, 2017 p.497-511

Musnaini, Musnaini and Sry Wahyuni, Astuti and Badri Munir, Sukoco and Yacob, Syahmardi (2017) Effect of hedonic value and consumer knowledge on buying intention for luxury brand counterfeit products, Musnaini, Sri Wahyuni Astuni, Badri Munir Sukoco, Syahmardi Yacob, IJBG Vol 19 No.4, 2017 p.497-511. International Journal of Business Globalisation, 19 (4). pp. 497-511. ISSN 1753-3627

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Abstract

This study is two-fold: 1) to explore the emotional aspect of the consumers to buy luxury brand counterfeit products including hedonism motivation and intention to buy; 2) to extend the variables that influence the consumers to purchase fake luxury brand products. The study conducted in Surabaya City and randomly assigned to two experiments demonstrates that hedonism motivation into understanding consumers demanding to purchase luxury brand counterfeit products. The results of the empirical analysis suggest that participants who have high hedonism motivation affect their intentions of purchasing such luxury brand counterfeit products positively. It is also seen that there is high demand for luxury brand counterfeit products in the market.

Type: Article
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Law, Arts and Social Sciences > School of Management
Depositing User: SYAHMARDI YACOB
Date Deposited: 16 Aug 2019 06:45
Last Modified: 16 Aug 2019 06:45
URI: https://repository.unja.ac.id/id/eprint/8963

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