Items where Author is "Handayani, Wiwik"

Article

Haudi, Haudi and Handayani, Wiwik and Musnaini, Musnaini and Suyoto, Yohanes Totok and Prasetio, Teguh (2022) The effect of social media marketing on brand trust, brand equity and brand loyalty. International Journal of Data and Network Science, 6 (3). pp. 961-972. ISSN 25618148, 25618156

Handayani, Wiwik and Musnaini, Musnaini and Iswara Praditya, Wahyudhan (2020) Hedonic value motivation: impact on consumers’ purchase intention. Jurnal Perspektif Pembiayaan dan Pembangunan Daerah, 8 (1). pp. 1-10. ISSN 2338-4603

Book

Musnaini, Musnaini and Suyoto, Yohanes Totok and Handayani, Wiwik and Jihadi, M (2021) MANAJEMEN PEMASARAN. 1, 1 (1). NSAN CENDEKIA MANDIRI, sumatera barat. ISBN 978-623-348-062-8