Items where Author is "Kartika W.B., Sylvia"

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Dahmiri, Dahmiri and Indrawijaya, Sigit and Kartika W.B., Sylvia and Isnaeni, Nurida and Putra, Wirmie Eka (2019) Effect Of Utilitarian Value And Hedonic Value On The Jambi Batik Purchase Decision. Academy of Marketing Studies Journal, 23 (3). pp. 1-8. ISSN Print ISSN: 1095-6298; Online ISSN: 1528-2678

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