Items where Author is "Zulwarni, Putri"

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Article

Zulwarni, Putri and Octavia, Ade and Dahmiri, Dahmiri (2022) THE EFFECT OF PERCEIVED VALUE AND CONSUMER INNOVATIVENESS ON PURCHASE DECISIONS MEDIATED BY BRAND IMAGE AT ERHA BEAUTY CLINIC JAMBI. Journal of Business Studies and Management Review (JBSMR), 5 (2). pp. 288-293. ISSN P-ISSN: 2597-369X E-ISSN: 2597-6265

Thesis

Zulwarni, Putri (2022) Persepsi Nilai dan Consumer Innovativeness terhadap Keputusan Pembelian yang dimediasi oleh Brand Image pada Klinik Kecantikan Erha Jambi. S2 thesis, Universitas Jambi.

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