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Dahmiri, Dahmiri and Indrawijaya, Sigit and Bhayangkari, Sylvia Kartika Wulan and Isnaeni, Nurida and Eka Putra, Wirmie EFFECT OF UTILITARIAN VALUE AND HEDONIC VALUE ON THE JAMBI BATIK PURCHASE DECISION. Academy of Marketing Studies Journal. ISSN Print ISSN: 1095-6298; Online ISSN: 1528-2678

Dahmiri, Dahmiri and Indrawijaya, Sigit and Kartika W.B., Sylvia and Isnaeni, Nurida and Putra, Wirmie Eka (2019) Effect Of Utilitarian Value And Hedonic Value On The Jambi Batik Purchase Decision. Academy of Marketing Studies Journal, 23 (3). pp. 1-8. ISSN Print ISSN: 1095-6298; Online ISSN: 1528-2678

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