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Dahmiri, Dahmiri and Indrawijaya, Sigit and Bhayangkari, Sylvia Kartika Wulan and Isnaeni, Nurida and Putra, Wirmie Eka (2019) Review/Turnitin Effect Of Utilitarian Value And Hedonic Value On The Jambi Batik Purchase Decision. Allied Academies, Academy of Marketing Studies Journal.

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