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Zulwarni, Putri and Octavia, Ade and Dahmiri, Dahmiri (2022) THE EFFECT OF PERCEIVED VALUE AND CONSUMER INNOVATIVENESS ON PURCHASE DECISIONS MEDIATED BY BRAND IMAGE AT ERHA BEAUTY CLINIC JAMBI. Journal of Business Studies and Management Review (JBSMR), 5 (2). pp. 288-293. ISSN P-ISSN: 2597-369X E-ISSN: 2597-6265

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