PENERAPAN MARKETING POLITIK HARMAIN PADA PEMILIHAN LEGISLATIF PROVINSI JAMBI TAHUN 2019

Kurniawansyah, Edi (2021) PENERAPAN MARKETING POLITIK HARMAIN PADA PEMILIHAN LEGISLATIF PROVINSI JAMBI TAHUN 2019. S1 thesis, HUKUM.

	Text COVER EDI.pdf Download (36kB)
	Text LEMBAR PENGESAHAN.pdf Download (125kB)
	Text Abstract pdf doc.pdf Download (9kB)
	Text BAB I (1).pdf Download (535kB)
	Text BAB 4.pdf Download (13kB)
	Text DAFTAR PUSTAKA.pdf Download (281kB)
	Text SKRIPSI Edi Kurniawansyah (H1B116076)-dikonversi.pdf Download (1MB)
	Text SKRIPSI Edi Kurniawansyah (H1B116076)-dikonversi.pdf Restricted to Repository staff only Download (1MB)

Abstract

Abstrak The background of this research is the researcher's interest in the Political Marketing Strategy used in winning the election. Each legislative candidate certainly has their own strategy. Like Harmain who won in electoral district of Jambi province, Bungo district and Tebo district, Harmain was very influential in Bungo and Tebo districts. To prove the strategy used by Harmain, the researcher used 4 types of marketing mix marketing mix strategies, namely: Product, Promotion, Price, Place and Effectiveness of the Political Political Marketing Media of the Democratic Party. The results showed that in strategy, Harmain in Bungo and Tebo districts carried out socialization to the community and political marketing by forming complex figures and campaign programs including the determination of 4 Marketing Mix Marketing Mixes. In this regard, socialization and political marketing have helped Harmain win the Jambi Province election in 2019. Keywords: Winning Strategy, Socialization, Political Marketing, Political Parties, General Election

Type:	Thesis (S1)
Subjects:	L Education > L Education (General)
Depositing User:	Edi Kurniawansyah
Date Deposited:	21 Jun 2021 04:06
Last Modified:	21 Jun 2021 04:06
URI:	https://repository.unja.ac.id/id/eprint/21221

Actions (login required)

View Item