Analisis Efisiensi Pemasaran Kelapa Sawit Di Kecamatan Sekernan Kabupaten Muaro Jambi

Aprilia, Engelina (2025) Analisis Efisiensi Pemasaran Kelapa Sawit Di Kecamatan Sekernan Kabupaten Muaro Jambi. S1 thesis, Universitas Jambi.

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Abstract

Penelitian ini bertujuan untuk: (1) Mengetahui gambaran pemasaran Tandan Buah Segar (TBS) kelapa sawit petani swadaya di Kecamatan Sekernan Kabupaten Muaro Jambi, (2) Menganalisis tingkat efisiensi pemasaran setiap saluran pemasaran Tandan Buah Segar (TBS) kelapa sawit petani swadaya di Kecamatan Sekernan Kabupaten Muaro Jambi. Data analisis yang digunakan adalah analisis deskriptif kualitatif untuk menggambarkan kegiatan distribusi pemasaran Tandan Buah Segar (TBS) kelapa sawit di Kecamatan Sekernan Kabupaten Muaro Jambi, sedangkan untuk menganalisis efisiensi pemasaran TBS kelapa sawit di Kecamatan Sekernan Kabupaten Muaro Jambi yaitu dengan menggunakan analisis kuantitatif. 1) Berdasarkan penelitian, pemasaran kelapa sawit di Kecamatan Sekernan terdiri dari lima pola pemasaran, yaitu a) petani – pedagang pengumpul desa – pedagang besar desa – pabrik kelapa sawit, b) petani – pedagang pengumpul desa – pedagang besar kecamatan – pabrik kelapa sawit, c) petani – pedagang besar desa – pabrik kelapa sawit, d) petani – pedagang besar kecamatan – pabrik kelapa sawit, dan e) petani – pabrik kelapa sawit. 2) Saluran pemasaran yang efisien pada orde 2 adalah saluran II. Sedangkan, pada orde 1, saluran IV merupakan yang efisien. Saluran orde 1 dan orde 2 dibandingkan dalam kategori orde yang sama, dan di antara keduanya, saluran IV menunjukkan efisiensi paling tinggi berdasarkan nilai rasio (π/C). Namun, apabila efisiensi hanya diukur berdasarkan farmer’s share tanpa mempertimbangkan parameter lainnya, maka saluran V menjadi saluran yang paling efisien bagi petani. Oleh karena itu, semakin sedikit orde pada suatu saluran, maka semakin tinggi farmer’s share yang diterima oleh petani. Kata Kunci: Pemasaran, TBS, Petani Swadaya, Efisiensi Pemasaran This study aims to: (1) Determine the description of the marketing of Fresh Fruit Bunches (FFB) of oil palm by independent farmers in Sekernan District, Muaro Jambi Regency, (2) Analyze the level of marketing efficiency of each marketing channel for Fresh Fruit Bunches (FFB) of oil palm by independent farmers in Sekernan District, Muaro Jambi Regency. The analysis data used is qualitative descriptive analysis to describe the marketing distribution activities of Fresh Fruit Bunches (FFB) of oil palm in Sekernan District, Muaro Jambi Regency, while to analyze the marketing efficiency of oil palm FFB in Sekernan District, Muaro Jambi Regency, quantitative analysis is used. 1) Based on research, palm oil marketing in Sekernan District consists of five marketing patterns, namely a) farmers - village collectors - village wholesalers - palm oil mills, b) farmers - village collectors - sub-district wholesalers - palm oil mills, c) farmers - village wholesalers - palm oil mills, d) farmers - sub-district wholesalers - palm oil mills, and e) farmers - palm oil mills. 2) The efficient marketing channel in order 2 is channel II. Meanwhile, in order 1, channel IV is the efficient one. Channels of order 1 and order 2 are compared in the same order category, and between the two, channel IV shows the highest efficiency based on the ratio value (π/C). However, if efficiency is only measured based on farmer's share without considering other parameters, then channel V is the most efficient channel for farmers. Therefore, the fewer orders in a channel, the higher the farmer's share received by farmers. Keywords: Marketing, FFB, Independent Farmers, Marketing Efficiency

Type:	Thesis (S1)
Uncontrolled Keywords:	Marketing, TBS, Independent Farmers, Marketing Efficiency
Subjects:	L Education > L Education (General)
Divisions:	Fakultas Pertanian > Agribisnis
Depositing User:	ENGELINA APRILIA
Date Deposited:	05 Jun 2025 06:35
Last Modified:	20 Jun 2025 09:05
URI:	https://repository.unja.ac.id/id/eprint/79233

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