FAKTOR-FAKTOR DAN STRATEGI PENINGKATAN PENDAPATAN PENERIMA BANTUAN UMKM DI KABUPATEN KERINCI DI SEKTOR PARIWISATA DI KABUPATEN KERINCI

Dermawati, Dermawati (2025) FAKTOR-FAKTOR DAN STRATEGI PENINGKATAN PENDAPATAN PENERIMA BANTUAN UMKM DI KABUPATEN KERINCI DI SEKTOR PARIWISATA DI KABUPATEN KERINCI. S2 thesis, Universitas Jambi.

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Abstract

ABSTRAK Penelitian ini bertujuan untuk menganalisis karakteristik sosial ekonomi penerima bantuan UMKM di Kabupaten Kerinci, menganalisis pengaruh lokasi usaha, pendidikan, modal dan tenaga kerja terhadap pendapatan penerima bantuan UMKM di Kabupaten Kerinci dan menganalisis strategi peningkatan pendapatan penerima bantuan UMKM dilingkungan pariwisata Kabupaten Kerinci. Alat analisis yang digunakan dalam penelitian ini adalah regresi linier berganda dan analisis SWOT. Hasil penelitian menunjukkan bahwa secara parsial pendidikan, modal dan tenaga kerja berpengaruh signifikan terhadap pendapatan peneriman bantuan UMKM di Kabupaten Kerinci. Sedangkan lokasi tidak berpengaruh signifikan terhadap pendapatan peneriman bantuan UMKM di Kabupaten Kerinci. Berdasarkan hasil analisis SWOT bahwa strategi yang digunakan untuk meningkatkan pendapatan peneriman bantuan UMKM di Kabupaten Kerinci yaitu berada pada posisi kuadran IV, yaitu rekomendasi strategi bertahan, yang artinya penerima bantuan UMKM di lingkungan pariwisata Kabupaten Kerinci menghadapi ancaman eksternal yang cukup besar, sementara kekuatan internal mereka relatif lemah. Dalam situasi ini, strategi yang tepat adalah strategi bertahan (defensive strategy), yang berfokus pada langkah-langkah untuk mempertahankan kelangsungan usaha dan meningkatkan daya saing secara bertahap. Kata Kunci : Modal, Tenaga Kerja, Lokasi, Pendidikan, Pendapatan, UMKM. ABSTRACT This study aims to analyze the socio-economic characteristics of MSME aid recipients in Kerinci Regency, analyze the influence of business location, education, capital and labor on the income of MSME aid recipients in Kerinci Regency and analyze strategies for increasing the income of MSME aid recipients in the tourism environment of Kerinci Regency. The analytical tools used in this study are multiple linear regression and SWOT analysis. The results of the study indicate that partially education, capital and labor have a significant effect on the income of MSME aid recipients in Kerinci Regency. While location do not have a significant effect on the income of MSME aid recipients in Kerinci Regency. Based on the results of the SWOT analysis, the strategy used to increase the income of MSME aid recipients in Kerinci Regency is in quadrant IV, namely the recommendation for a defensive strategy, which means that MSME aid recipients in the tourism environment of Kerinci Regency face quite large external threats, while their internal strengths are relatively weak. In this situation, the right strategy is a defensive strategy, which focuses on steps to maintain business continuity and increase competitiveness gradually. Keywords: Capital, Labor, Location, Education, Income, MSMEs.

Type: Thesis (S2)
Subjects: L Education > L Education (General)
Divisions: Pascasarjana > Ilmu Ekonomi
Depositing User: Dermawati
Date Deposited: 15 Jul 2025 03:33
Last Modified: 03 Aug 2025 10:15
URI: https://repository.unja.ac.id/id/eprint/84320

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