Pengaruh Literasi Digital dan Self-efficacy terhadap Intensi Technopreneur Mahasiswa Pendidikan Ekonomi Universitas Jambi Angkatan 2021-2022

Pradani, Zulfan Egi (2025) Pengaruh Literasi Digital dan Self-efficacy terhadap Intensi Technopreneur Mahasiswa Pendidikan Ekonomi Universitas Jambi Angkatan 2021-2022. S1 thesis, Universitas Jambi.

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Abstract

ABSTRAK Penelitian ini bertujuan untuk menganalisis pengaruh literasi digital dan self-efficacy terhadap intensi technopreneur mahasiswa Pendidikan Ekonomi Universitas Jambi angkatan 2021–2022. Latar belakang penelitian ini didasari oleh pentingnya pemahaman teknologi digital dan keyakinan diri dalam mendorong minat mahasiswa untuk berwirausaha berbasis teknologi di era digital. Metode penelitian yang digunakan adalah kuantitatif dengan pendekatan asosiatif. Sampel penelitian ditentukan dengan teknik purposive sampling, melibatkan mahasiswa aktif angkatan 2021–2022. Data dikumpulkan melalui kuesioner dan dianalisis menggunakan uji regresi linear berganda. Hasil penelitian menunjukkan bahwa literasi digital berpengaruh signifikan terhadap intensi technopreneur mahasiswa. Demikian pula, self-efficacy memiliki pengaruh positif dan signifikan terhadap intensi technopreneur. Secara simultan, kedua variabel tersebut berkontribusi signifikan dalam meningkatkan intensi technopreneur mahasiswa Pendidikan Ekonomi Universitas Jambi. Penelitian ini menyimpulkan bahwa semakin tinggi literasi digital dan self-efficacy yang dimiliki mahasiswa, maka semakin besar pula kecenderungan mereka untuk berwirausaha di bidang teknologi. Kata Kunci: Literasi Digital, Self-Efficacy, Intensi Technopreneur, Mahasiswa, Pendidikan Ekonomi. ABSTRACT This study aims to analyze the influence of digital literacy and self-efficacy on the technopreneurial intention of Economics Education students at Jambi University, class of 2021–2022. The background of this research is based on the importance of digital technology skills and self-confidence in encouraging students’ interest in technology-based entrepreneurship in the digital era. This research employed a quantitative method with an associative approach. The sample was determined using purposive sampling, involving active students from the 2021–2022 cohort. Data were collected through questionnaires and analyzed using multiple linear regression tests.The findings reveal that digital literacy has a significant effect on students’ technopreneurial intention. Likewise, self-efficacy positively and significantly influences technopreneurial intention. Simultaneously, both variables contribute significantly to increasing the technopreneurial intention of Economics Education students at Jambi University. The study concludes that the higher the students’ digital literacy and self-efficacy, the greater their tendency to engage in technology-based entrepreneurship. Keywords: Digital Literacy, Self-Efficacy, Technopreneurial Intention, Students, Economics Education.

Type: Thesis (S1)
Uncontrolled Keywords: Digital Literacy, Self-Efficacy, Technopreneurial Intention, Students, Economics Education
Subjects: L Education > L Education (General)
Divisions: Fakultas Keguruan dan Ilmu Pendidikan > Pendidikan Ekonomi
Depositing User: ZULFAN EGI PRADANI
Date Deposited: 02 Oct 2025 06:50
Last Modified: 02 Oct 2025 06:50
URI: https://repository.unja.ac.id/id/eprint/85979

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